How To Use Neuroscience To Improve Your Content Marketing Strategy When we think about ways to improve and refine and improve our content marketing strategy, we probably don’t think about the field of neuroscience. But this academic discipline offers many … Continue reading How marketers use emotions
What a Bad Decision Looks Like in the Brain Humans often make bad decisions. If you like Snickers more than Milky Way, it seems obvious which candy bar you’d pick, given a choice of the two. Traditional economic models follow … Continue reading Is there a unified choice theory?
Do You Believe in God, or Is That a Software Glitch? We’ve all seen them, those colorful images that show how our brains “light up” when we’re in love, playing a video game, craving chocolate, etc. Created using functional magnetic … Continue reading The false positives of fmri
Cause Marketing Is Slicker Than Ever: Here’s How to Fight Back Marketers have gotten pretty good at getting people to buy stuff they don’t need. When it comes to charitable giving that creates a problem: Some campaigns are slick enough … Continue reading Are you an impulsive giver?
We’re Paying CEOs All Wrong Fred Whittlesey, a compensation consultant for more than three decades, would like his colleagues to take more seriously the weird ways our brains work. In a 2009 paper, he argued that when corporate boards decide … Continue reading How to motivate the executive brain
Why Behavioral Economics Is Really Marketing Science Economists rarely mention marketing. Occasionally an article appears in the American Economic Review on advertising or promotion or warranties. But to most economists, marketing is a sideshow in the economy. It is filled … Continue reading Marketing vs. economics soul searching
Numbers don’t need to be trusted to shape our lives: they just need our attention The 1820s is often seen as the moment when an enthusiasm for numbers started to take hold. Ever since, there has been a growing impulse … Continue reading Do you trust the numbers?