‘Guilty’ Pleasures? No Such Thing We know them when we see them: The TV shows and movies we love, even though we just know they’re bad. The trashy books we simply can’t put down. The awful earworms we hate to … Continue reading The guilt about pleasure
The “Recency Effect” Is Especially Pronounced In Children – An Important Finding For Researchers And Parents As father to an 18-month-old toddler, I would love to know exactly what my son is thinking. Along with many parents, one of the … Continue reading Cake or Broccoli?
A Practical Approach to Police Bias Last year, the Innocence Project helped exonerate nine people who had served a combined 200 years in prison. Some of the cases seemed to be built on strong evidence. A detective claimed Keith Hardin … Continue reading The hidden prejudice
Who Asks Questions, And What It Tells Us Recently, during a technical training session for a new job, I found myself in an uncomfortable but familiar conundrum. The training had been comprehensible until all of the sudden it wasn’t—like a … Continue reading Question asking
‘Anchoring’ was at work in setting the price of Novartis’ new gene therapy If the Empire State Building happened to be hollow, could you fill it with 1 billion ping pong balls? Would that number fall short, or would you … Continue reading A multimillion-dollar price tag
You can implement these tips to your site or you can keep losing subscribers every day. Imagine that one day.. you’re in the office and you overhear you boss saying he wants to give you a raise of $400/month. How … Continue reading The story of loss aversion
Smash the Wellness Industry A few months ago, I had lunch with the writer behind one of my favorite movies of the year, the agent who made the deal and the producer who packaged the project. I wanted to hear … Continue reading Intuitive eating