The two friends who changed how we think about how we think In 2003, we reviewed “Moneyball,” Michael Lewis’s book about Billy Beane and the Oakland A’s. The book, we noted, had become a sensation, despite focussing on what would … Continue reading The undoing project
Nudge for good: How insights from behavioral economics can improve the world— and manipulate people Richard H. Thaler is a world-renowned behavioral economist and professor of finance and psychology.. Recently, he was interviewed by The Economist. The discussion covers some … Continue reading How companies nudge behavior
The emotion is experience Imagine: Your product dominates your industry, though recently you’ve begun losing market share. The research looks scary: white-labeled A/B testing conclusively shows the competitor’s feature set beats you head-to-head. Your hockey-stick is broken, crawling down toward … Continue reading The power of emotion
The Brain That Couldn’t Remember Can you tell me who the president of the United States is at the moment?” A man and a woman sat in an office in the Clinical Research Center at the Massachusetts Institute of Technology. … Continue reading Memories are not yours
Zapping Their Brains at Home Earlier this month, in the journal Annals of Neurology, four neuroscientists published an open letter to practitioners of do-it-yourself brain stimulation. These are people who stimulate their own brains with low levels of electricity, largely … Continue reading Is do-it-yourself TMS risky?
The Two Biases That Keep People From Saving Money That Americans don’t save enough money is a truism. But why don’t they? The answer is a complex mix of macroeconomics (incomes have stagnated for many workers over the last few … Continue reading Thinking about the future
Too much big data running through my brain Big Data by all accounts is supposed to help humans perform better by augmenting our limited brain power. Computers, after all, have the ability to crunch data with lightning speed, something humans … Continue reading Is there too much information?