When Choosing a Salad Is Like Buying a Car Where are we going? To how assortment size affects what we buy. The Riddle of Choice Fatigue. For a long time (as reported in a past econlife) marketing scholars, behavioral economists, … Continue reading How to conquer decision fatigue
New York City extends behavioral design program for two years, citing initial success The Office of Mayor Bill de Blasio announced Tuesday that the city’s behavioral design research program has been extended an additional two years following reports of initial … Continue reading Nudges for the Big Apple
Millennials set to be the fattest generation of Britons, research shows Millennials are set to be the fattest generation of Britons, with 70% dangerously overweight before they hit middle age, research shows. People born between the early 1980s and mid-1990s … Continue reading Carrying excess weight
Mindless eating: is there something rotten behind the research? Most people probably haven’t heard of the beleaguered marketing professor, Brian Wansink, but chances are many will know about his work. Wansink is the mind behind the concept of “mindless eating” … Continue reading Visual cues of food
In promoting health, when to tiptoe — and when to stomp? When should a government regulate its citizens’ behavior, and when should it use behavioral tactics to nudge them toward doing the right thing? Behavioral scientist Pelle Guldborg Hansen, of … Continue reading Nudges for every rung
Our 5 Favorite Behavioral Insights of 2017 We’ve learned a lot this year. Thankfully, we haven’t uncovered all the strange little quirks in human decision making, so with every passing year, a few more insights come to light. As 2017 … Continue reading The 2017 most innovative ideas
How People Came to Believe Blueberries Are the Healthiest Fruit Jim, I don’t like blueberries. Sometimes when I tell people that, they say, “but they have antioxidants!” If I never eat blueberries, will my life be shorter, or more oxidized … Continue reading Adding the perception of health
