How ergodicity reimagines economics for the benefit of us all The principles of economics form the intellectual atmosphere in which most political discussion takes place. Its prevailing ideas are often invoked to justify the organisation of modern society, and the … Continue reading Ergodicity economics
15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes They started a war in 15 minutes. At 1:43 p.m. on Aug. 19, Bruno Cardinali, a marketing executive for Popeyes Louisiana Kitchen, got a WhatsApp message from … Continue reading The chicken sandwich wars
The Message of Measles One day in the early sixties, Saul Zucker, a pediatrician and anesthesiologist in the Bronx, was treating the child of a New York assemblyman named Alexander Chananau. Amid the stethoscoping and reflex-hammering of a routine checkup, … Continue reading Is disease a state of mind?
The most effective way to implement a behavior change We all have goals we want to achieve, behaviors we want to change, and habits we want to build (or break). Finding things we want to accomplish is the easy part. … Continue reading When change fails
Why Model the Brain? Brains are messily complex bags of cells. Cobbled together by evolution over half a billion years or more, the bauplan of the mammalian brain is a bolted together mish-mash of bits that work in tandem to … Continue reading Brain simulations
Mindful Eating: 12 New Ways To Eat More Mindfully I’ve been interested in mindful eating for years, but never really dove into it recently when I started having digestive issues. “Maybe mindful eating could help!” I thought. After learning more, … Continue reading Food issues
Thinking Realistically About Disaster Risk Many can’t forget the foreboding satellite images of Hurricane Katrina in the hours before it made landfall on America’s southeastern coastline. The devastation that followed left 80 percent of New Orleans inundated, forced tens of … Continue reading Natural disaster risks