Can Brain Science Help Us Break Bad Habits? Several years ago, I bought a smartphone and soon came to love it. Being able to send an e-mail, look up a fact, or buy something no matter where I was meant … Continue reading Resolutions rarely work
‘Outlandish’ competition seeks the brain’s source of consciousness Brain scientists can watch neurons fire and communicate. They can map how brain regions light up during sensation, decision-making, and speech. What they can’t explain is how all this activity gives rise … Continue reading Does consciousness exist?
Changing Company Culture One Nudge at a Time Cultural change within an organization poses a unique challenge because sustained behavioral change is hard even when you desire the change. To achieve this successfully, the right method is required, with time … Continue reading Nudging organizations
How ergodicity reimagines economics for the benefit of us all The principles of economics form the intellectual atmosphere in which most political discussion takes place. Its prevailing ideas are often invoked to justify the organisation of modern society, and the … Continue reading Ergodicity economics
The Flawed Reasoning Behind the Replication Crisis Here are three versions of the same story: 1. In the fall of 1996, Sally Clark, an English solicitor in Manchester, gave birth to an apparently healthy baby boy who died suddenly when … Continue reading Quantifying uncertainty
When Cars Have To Decide Whether to Kill Grandma Imagine for a moment that an out-of-control streetcar is hurtling toward five people. Sitting at the controls, the driver can do nothing and assume those five individuals will die. He can … Continue reading Ethics and cars
Nudging for good TEN years ago, Richard Thaler and Cass Sunstein’s book Nudge introduced the powerful concept of choice architecture: the idea that subtle tweaks to choice environments can significantly impact our decisions. By designing choice environments in ways that … Continue reading Government nudge thinking