The behavioural economics of online dating St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantage. Valued in excess of $120 million in Australia, and … Continue reading Valentine’s day online
Walking the Walk: Can ideas42 Team Members Truly Disconnect? Happy New Year! We hope you were able to take some time off at the end of 2016, and that your 2017 is off to a good, fresh start. At ideas42, … Continue reading Disconnected at Christmas?
Why Morning People Should Not Work at Night It has been known for a long time that early risers work less efficiently at night than night owls do. But researchers from the Higher School of Economics and Oxford University have … Continue reading The influence of sleep deprivation
Why Wearables Won’t Make Us Smarter, Faster, Or More Productive The 10,000-step maniac: You either know one or you are one. Legions of tech-enabled fitness fanatics will do anything—including walking in circles around the dining room table—to hit their daily … Continue reading Inertia vs. inattention
What’s in a brand name? In October of 1955, a marketing researcher at Ford named Robert Young wrote the poet Marianne Moore a curious letter. Ford had designed a new car, which it hoped would revolutionize the industry, and it … Continue reading The power of connotations
Science confirms rich people don’t really notice you—or your problems No one can pay attention to everything they encounter. We simply do not have enough time or mental capacity for it. Most of us, though, do make an effort to … Continue reading Motivational relevance
Behavioral Economics and In-class Exercises I wanted to spend a moment to report on the incredible success I have been having using in-class exercises. Students have been engaging the content more directly, understanding of the immediate subject matter has improved, … Continue reading Behavioral economics in the class