The irrational user The human mind is a wonderfully complex thinking machine. We’ve developed written language, built skyscrapers, and discovered quantum physics through our collective ability to plan and reason. But despite our intellect and like all earthly creatures, the … Continue reading Biases in user experience
Why the Mona Lisa stands out In 1993 a psychologist, James Cutting, visited the Musée d’Orsay in Paris to see Renoir’s picture of Parisians at play, “Bal du Moulin de la Galette”, considered one of the greatest works of impressionism. … Continue reading Exposed to Mona Lisa
50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them It was a compelling idea, even if the client wasn’t convinced at the time. Fifty years ago, in the fictional world of Mad Men, … Continue reading Pass the Heinz
A Behavioral Economist Tries to Fix Email Can anything be done to make people happier with their jobs? What can prevent people from overeating? Will people like beer with balsamic vinegar in it just because they’ve been told it contains … Continue reading Are all emails created equal?
The behavioural economics of online dating St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantage. Valued in excess of $120 million in Australia, and … Continue reading Valentine’s day online
Walking the Walk: Can ideas42 Team Members Truly Disconnect? Happy New Year! We hope you were able to take some time off at the end of 2016, and that your 2017 is off to a good, fresh start. At ideas42, … Continue reading Disconnected at Christmas?
Why Morning People Should Not Work at Night It has been known for a long time that early risers work less efficiently at night than night owls do. But researchers from the Higher School of Economics and Oxford University have … Continue reading The influence of sleep deprivation