How Online Shopping Makes Suckers of Us All As christmas approached in 2015, the price of pumpkin-pie spice went wild. It didn’t soar, as an economics textbook might suggest. Nor did it crash. It just started vibrating between two quantum … Continue reading The madness of doubt
How to Trick People Into Saving Money Late last summer, Dawn Paquin started keeping her money on a prepaid debit card from Walmart instead of in a traditional checking account. The wages from her factory job—she works from 9 p.m. … Continue reading Alluring for poor people
Utilizing AI for Personalization of Websites & Digital Experiences In the innovation race today, brands are looking to incorporate new technologies – artificial intelligence, user interfaces, big data analysis and advanced merchandising – to create personalized web experiences for their … Continue reading Can a site capture attention?
A Little Nudge May Provide A Big Boost to Flu Vaccination Rates Currently, only 44 percent of adults in the United States receive an annual flu vaccination. Though the rate has increased in recent years, the change has been slow … Continue reading Best practice alerts
The irrational user The human mind is a wonderfully complex thinking machine. We’ve developed written language, built skyscrapers, and discovered quantum physics through our collective ability to plan and reason. But despite our intellect and like all earthly creatures, the … Continue reading Biases in user experience
Why the Mona Lisa stands out In 1993 a psychologist, James Cutting, visited the Musée d’Orsay in Paris to see Renoir’s picture of Parisians at play, “Bal du Moulin de la Galette”, considered one of the greatest works of impressionism. … Continue reading Exposed to Mona Lisa
50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them It was a compelling idea, even if the client wasn’t convinced at the time. Fifty years ago, in the fictional world of Mad Men, … Continue reading Pass the Heinz