Brain Can Be Rewired To Make Better Choices, Says Award-Winning Study A ground-breaking research in the field of neuroscience offers an in-depth analysis of the brain’s reward system, highlighting its influence on the decision-making process. The study encompasses three decades … Continue reading Reward for your brain
Information avoidance: From health to politics, people select their own reality We live in an unprecedented “age of information.” Dieters have access to nutritional information, people at risk of genetic disease can undergo cutting-edge medical tests and citizens in modern … Continue reading How people avoid information
How companies should treat their most enthusiastic customers The hero of Nick Hornby’s novel, “High Fidelity”, cannot get enough of vinyl records. By day Rob Fleming runs a record shop where he spends his time sampling the stock and constructing … Continue reading The super-consumers
Is sugar the world’s most popular drug? Imagine a drug that can intoxicate us, can infuse us with energy and can be taken by mouth. It doesn’t have to be injected, smoked, or snorted for us to experience its sublime … Continue reading Time to quit sugar
Walking the Walk: Can ideas42 Team Members Truly Disconnect? Happy New Year! We hope you were able to take some time off at the end of 2016, and that your 2017 is off to a good, fresh start. At ideas42, … Continue reading Disconnected at Christmas?
The Slippery Slope of Dishonesty If you say you have never lied, you are almost certainly lying. Only little lies, you say? Well, it’s long been thought that’s where the seeds of dishonesty are usually sown. Even convicted swindler Bernie … Continue reading Lying addiction
Biggest Spike in Traffic Deaths in 50 Years? Blame Apps The messaging app Snapchat allows motorists to post photos that record the speed of the vehicle. The navigation app Waze rewards drivers with points when they report traffic jams and … Continue reading Freeing the drivers’ hands