The Big Ideas in Cognitive Neuroscience, Explained Are emergent properties really for losers? Why are architectures important? What are “mirror neuron ensembles” anyway? My last post presented an idiosyncratic distillation of the Big Ideas in Cognitive Neuroscience symposium, presented by … Continue reading Understanding brain-behavior relations
Does Zapping Your Brain Actually Help You Learn Faster? A cognitive neuroscientist and his team at HRL Laboratories in Malibu, California, seem to have achieved the impossible. According to a press release, the team “measured the brain activity patterns of … Continue reading Magnetic fields to enhance learning
The Brain Damage That Hides Half the World When I was a graduate student 25 years ago, I met a man I’ll call Mr. X, who had recently recovered from a stroke to the right side of his cerebral cortex. … Continue reading Processing without consciousness
It’s not just you. Time really does seem to fly by faster as we age When we were children, the summer holidays seemed to last forever, and the wait between Christmases felt like an eternity. So why is it that … Continue reading Time flies faster and faster every day
How To Use Neuroscience To Improve Your Content Marketing Strategy When we think about ways to improve and refine and improve our content marketing strategy, we probably don’t think about the field of neuroscience. But this academic discipline offers many … Continue reading How marketers use emotions
What a Bad Decision Looks Like in the Brain Humans often make bad decisions. If you like Snickers more than Milky Way, it seems obvious which candy bar you’d pick, given a choice of the two. Traditional economic models follow … Continue reading Is there a unified choice theory?
Do You Believe in God, or Is That a Software Glitch? We’ve all seen them, those colorful images that show how our brains “light up” when we’re in love, playing a video game, craving chocolate, etc. Created using functional magnetic … Continue reading The false positives of fmri