Why Telling People They Don’t Need Masks Backfired When news of a mysterious viral pneumonia linked to a market in Wuhan, China, reached the outside world in early January, one of my first reactions was to order a modest supply … Continue reading The mask message
Nudging: an elite disease Throughout the coronavirus crisis, the UK government has insisted over and over again that its decisions are guided by ‘the science’. And, at first glance, this sounds sensible. After all, experts in medical science have much … Continue reading Using nudge for Covid-19
Context Matters for Nudgers, Too: A Lesson from One of the Most Diverse Countries on Earth As behavioral scientists, we know that context matters. But in India, it matters in new and sometimes surprising ways. As a country of nearly … Continue reading Nudge, whether or how?
When We Think Our Online Friends Eat Healthy Foods, We Also Eat Better Scrolling through Facebook or Instagram, it can be easy to feel drawn in by the people you follow. Whether it’s the brands they’re buying, the things they’re … Continue reading Nudging healthy behaviours
The Limits Of Nudging: Why Can’t California Get People To Take Free Money? The Earned Income Tax Credit supplements incomes through the tax code, awarding thousands of dollars each year primarily to low-wage workers with kids. But there’s a problem: … Continue reading Psychology of scarcity
How Google Got Its Employees to Eat Their Vegetables Tina Williams eats greens for breakfast every day. She didn’t always. There was a time when the only vegetables she regularly ate were canned corn or potatoes. But Williams works at … Continue reading Google’s healthy food
Children’s Handwashing and Quality Interactions In Peru, over 90% of deaths in children under five from diarrhea could be prevented by handwashing. Low-income children receive less quality interaction in Peru, a critical behavior for childhood development. Leveraging communal norms to … Continue reading Handwashing for healthy lives