Believing widely doubted conspiracy theories satisfies some people’s need to feel special Unrelenting faith in the face of insurmountable contradictory evidence is a trait of believers in conspiracy theories that has long confounded researchers. For instance, past research has demonstrated … Continue reading The psychology of conspiracy belief
How maths helps us understand why music moves people Music is known to provoke the senses, give pleasure and sometimes move people to tears. Surely this has little to do with mathematical models which are so frequently associated with cold … Continue reading The ephemeral experience of music
Why the IKEA Effect is About Much More Than Furniture Legend has it that Betty Crocker had to revise one of her first all-in-the-box cake mixes because of poor sales. The recipe was a no brainer. Just add water, mix, … Continue reading Labor leads to love
How Poverty Changes the Brain You saw the pictures in science class—a profile view of the human brain, sectioned by function. The piece at the very front, right behind where a forehead would be if the brain were actually in … Continue reading The limbic system’s fears
Utilizing AI for Personalization of Websites & Digital Experiences In the innovation race today, brands are looking to incorporate new technologies – artificial intelligence, user interfaces, big data analysis and advanced merchandising – to create personalized web experiences for their … Continue reading Can a site capture attention?
The Law’s Emotion Problem In the 1992 Supreme Court case Riggins v. Nevada, Justice Anthony M. Kennedy acknowledged — perhaps unwittingly — that our legal system relies on a particular theory of the emotions. The court had ruled that a … Continue reading Mind in the eyes
How companies should treat their most enthusiastic customers The hero of Nick Hornby’s novel, “High Fidelity”, cannot get enough of vinyl records. By day Rob Fleming runs a record shop where he spends his time sampling the stock and constructing … Continue reading The super-consumers