How Poverty Changes the Brain You saw the pictures in science class—a profile view of the human brain, sectioned by function. The piece at the very front, right behind where a forehead would be if the brain were actually in … Continue reading The limbic system’s fears
Utilizing AI for Personalization of Websites & Digital Experiences In the innovation race today, brands are looking to incorporate new technologies – artificial intelligence, user interfaces, big data analysis and advanced merchandising – to create personalized web experiences for their … Continue reading Can a site capture attention?
The Law’s Emotion Problem In the 1992 Supreme Court case Riggins v. Nevada, Justice Anthony M. Kennedy acknowledged — perhaps unwittingly — that our legal system relies on a particular theory of the emotions. The court had ruled that a … Continue reading Mind in the eyes
How companies should treat their most enthusiastic customers The hero of Nick Hornby’s novel, “High Fidelity”, cannot get enough of vinyl records. By day Rob Fleming runs a record shop where he spends his time sampling the stock and constructing … Continue reading The super-consumers
An influential theory about emotion and decision-making just failed a new test It’s a common belief that to make optimal decisions we need to be more logical and less emotional, rather like Mr Spock in Star Trek. In fact, much … Continue reading Somatic markers at work
Neuroscience Can’t Heal a Divided Nation Lately I’ve been despairing about the state of America. I’m not sure how denying access to affordable health care, opposing scientific facts like global warming and the benefits of vaccines, alienating our allies, banning … Continue reading How to change others’ minds
Voting is not a rational choice We like to think we are rational beings. That our voting choices are based on a careful analysis of all those policy papers, websites and debates that the candidates participate in. In fact, nothing … Continue reading The irrational emotion of voting