Choosing partners or rivals If you’re an optimist, you probably believe that humanity is inherently cooperative and willing to sacrifice for the greater good of all. If you’re a pessimist, chances are you believe that, in the end, people will … Continue reading Direct reciprocity
The Emotion That Lasts 240 Times Longer Than Others Which emotion takes an average of 4 days to pass, and why? Sadness is the longest lasting of the emotions, finds one of the first ever studies to look at why … Continue reading Thinking about rumination
5 Tips for Launching (and Sustaining) a City Behavioral Design Team For the past few years, we have been applying behavioral science to city programs and services in New York and Chicago to help the city government take into account … Continue reading Keep learning and growing
Study of long-term heterosexual couples finds women over-estimate and men underestimate their partner’s sexual advances Imagine that, during a quiet evening at home watching a movie with your romantic partner, you feel intense sexual desire and sensually put a hand … Continue reading Gender overconfidence
Thorstein Veblen’s The Theory of The Leisure Class In 2011, Thorstein Veblen was ranked seventh in a poll of economists on their favourite, dead, 20th century economist. He ranked behind Keynes, Friedman, Samuelson, Hayek, Schumpeter and Galbraith. His supporters were … Continue reading Conspicuous leisure
Self service kiosks are everywhere. Where are people? In European countries, self service kiosks are everywhere. They benefit managers and customers. Managers can lower labor cost as minimum wage rises and customers can avoid the unnecessary relationship companies hoped for. … Continue reading Do it yourself
Steering digital messaging with behavioral science insights The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven by the dynamism of consumer needs … Continue reading Make it visceral
