The Irrational User: 8 cognitive biases to keep in mind when building products The human mind is a wonderfully complex thinking machine. We’ve developed written language, built skyscrapers, and discovered quantum physics through our collective ability to plan and reason. … Continue reading How cognitive biases arise
In defence of the economists Do the “tenets of neoclassicism” shape our day-to-day work as economists, as Howard Reed puts it in his ill-informed diatribe for Prospect? No—they do not. These are some of the research papers in economics that … Continue reading Empirical techniques in economics
Annie Duke Will Beat You at Your Own Game Late last year, I wrote to Annie Duke, a former professional poker player, about the possibility of profiling her. Duke, who for years was the leading female money winner in the … Continue reading Profiling a poker player
What’s the best option? Some parents urge their children to be the best in everything they do. They push them to be the best athlete, and the best scholar, and the best musician, and so on. Other parents urge their … Continue reading Be All You Can Be
The Mental Cost Of Poverty: How Being Poor Leads To Poor Decisions Does being poor lead to poor decisions? That’s the question at the heart of much of the work of University of Chicago’s Anuj Shah for the past five … Continue reading The cognitive fatigue of being poor
What to Do When Algorithms Rule The first American astronauts were recruited from the ranks of test pilots, largely due to convenience. As Tom Wolfe describes in his incredible book The Right Stuff, radar operators might have been better suited … Continue reading Using algorithms
The psychology of inequality In 2016, the highest-paid employee of the State of California was Jim Mora, the head coach of U.C.L.A.’s football team. (He has since been fired.) That year, Mora pulled in $3.58 million. Coming in second, with … Continue reading Does equity make us feel richer?