The marketing industry has started using neuroscience, but the results are more glitter than gold Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising … Continue reading Experiments in neuromarketing
What Retailers Selling Handmade Products Need To Know About “The Handmade Effect” With the influx of machine made products in today’s crowded marketplace, consumers seem to crave the homely touch that handmade products offer. Many smart retailers are now catering … Continue reading Handmade with love
Cash is a lot more than just notes and coins Have you found yourself rubbing your eyes with surprise while reading the financial section of your daily newspaper in recent weeks? A number of renowned economists are demanding an end … Continue reading Can we live without cash?
The economics of attention: Is there an appropriate balance between the interests of information providers and users? Attention has become a critical resource for decision-making in the digital age. But differing approaches in economics present widely different understandings of the … Continue reading Focusing on attention
The trick that makes self-checkouts almost tolerable I spent the last few days in Deal and Folkestone with Professor Richard Thaler at Nudgestock, Ogilvy’s seaside festival of Behavioural Science. On my way home I decided to stop off at M&S … Continue reading A bad nudge
No Time to Be Nice at Work Mean bosses could have killed my father. I vividly recall walking into a hospital room outside of Cleveland to see my strong, athletic dad lying with electrodes strapped to his bare chest. What … Continue reading How toxic is your work environment?
How Clutter Affects Your Brain (and What You Can Do About It) A few years ago, I worked at a web design agency as a product manager. The part of the job I loved the most was working on product … Continue reading Physical clutter overloads your senses