Handmade with love

What Retailers Selling Handmade Products Need To Know About “The Handmade Effect”

With the influx of machine made products in today’s crowded marketplace, consumers seem to crave the homely touch that handmade products offer. Many smart retailers are now catering to this need – from handmade soaps by Lush, to handmade bread by Pret, to basically anything handmade on Etsy, the trend of selling and consuming handcrafted products is here to stay. It is therefore important that marketers and retailers alike understand what attracts consumers to handmade products. Is it that these products are just genuinely better in quality compared to machine made ones, or could there be an alternative, psychological reason as to why consumers buy them? ….[READ]

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