The Brexit Happened – A Behavioral Finance Analysis Obviously the financial markets were caught by surprise on June 24th – the day after the UK-referendum on the membership in the EU. A day which has been proposed to be celebrated … Continue reading The bias effect on Brexit
Don’t Just Capture Impulse in eCommerce, Replace It One reason many manufacturers and retailers are concerned about eCommerce, especially for CPG, is how much it might reduce impulse purchases. No end caps or palettes to grab attention, no checkout lanes … Continue reading How cognitive biases grow the online basket
Does being paid hourly vs. yearly change how you save? The majority of all workers in the United States were paid hourly last year. Typically, hourly wage earners have low incomes and are vulnerable to economic shocks. So we wondered, … Continue reading Why do hourly workers save less?
How Music Changes Your Behavior At Home Well, here you are once again, staring at a screen. It’s okay, we all do it. Constantly. In fact, there’s a good chance you’re sitting in a room with somebody else who is … Continue reading Music and mood
Professor Dennis A.V. Dittrich on the purpose of scientific & business experimentation Professor Dittrich received his graduate degree in Economics from Humboldt-University of Berlin and his doctorate from Friedrich-Schiller-University Jena. His expertise ranges from experimental economics, behavioral economics and finance, … Continue reading The path to business experimentation
Why the Remain Campaign’s Persuasion Strategy Backfired For supporters of Britain staying in the EU, a simple question remains this morning: How did we fail to persuade voters of our position? Steve Martin, director at Influence at Work in London … Continue reading The behavioral view of BREXIT
Virgin Atlantic is using new behavioral science research to train pilots to save fuel A new study found that Virgin Atlantic Airways pilots used less fuel when they were told their usage was being monitored, a striking example of applying … Continue reading Nudging pilots