Laptops Are Great. But Not During a Lecture or a Meeting Step into any college lecture hall and you are likely to find a sea of students typing away at open, glowing laptops as the professor speaks. But you won’t … Continue reading The effect of laptops on students
Humana’s wellness program features a small but committed group of wearables users Of the nearly 4.5 million people enrolled in Humana’s wellness program, just 1.2% used an activity tracker. But the majority of those that did activate a device continued … Continue reading Devices for wellness
Predicting success in startup consumer brands Nearly three years ago, Saar Gur and I wrote about how early-stage consumer product companies were overlooked by venture capitalists, but had the potential to create breakout success. At the time, VCs largely shrugged … Continue reading Which brands will be successful?
Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing line from its stores, his supporters took to social media to … Continue reading Online vs. offline ads
The Virality Equation It was this time of year in 2014, when I was interviewed by the New York Times about the ALS Ice Bucket Challenge. You might remember that campaign, it was unprecendented: millions of people around the world … Continue reading How content goes viral
Let’s obliterate the myth that humans have a bad sense of smell Humans are the superior animal on planet Earth. We have huge brains that allow us to build skyscrapers and come up with dazzling inventions like pizza and the … Continue reading Trust your sense of smell
Emotions interfere with investing decisions more than we thought The stereotype of a high-rolling Wall Street trader is a young, aggressive man oozing with testosterone-fuelled confidence and the nerve to take big risks. In fact, financial professionals are known to … Continue reading Testosterone and financial bubbles