The Power of Watching Yourself Eat I know why I sometimes eat too many brownies. They taste great! The same goes, of course, for a whole slew of desserts—I love strawberry rhubarb pie, and I never say no to a … Continue reading The power of mirrors
Two Distinct Brain Regions Have Independent Influence on Decision-Making Often when we make a decision, we calculate its “expected value,” by multiplying the value of something (how much we want or need it) with the probability that we might be … Continue reading Brain specializations
Unraveling the hidden systems of the brain If no one has any strenuous objections, I’d like to tell you about some work we’ve just had published. Oh, you do? OK, read this instead: it’s an alleged academic miserably failing to … Continue reading The hidden brain
When Are You Really Random? After Age 24 The ability to behave randomly can be a great asset. Think of the mouse trying to outrun a cat — moving in an erratic, unpredictable way makes it harder to catch. In … Continue reading Are you good at random tasks?
More on “Behavior Priming” and Unconscious Influences Last year, psychologists B. Keith Payne and colleagues breathed new life into the debate over ‘social priming’ with a paper called Replicable effects of primes on human behavior. Behavioral or social priming – … Continue reading Priming or non priming
Why you tip as much as you do At a cafe in Upstate New York, a waiter paused for a moment in the kitchen to draw a playing card from a shuffled deck before bringing a check out to a … Continue reading Tipping anxiety
The weird power of the placebo effect, explained Over the last several years, doctors noticed a mystifying trend: Fewer and fewer new pain drugs were getting through double-blind placebo control trials, the gold standard for testing a drug’s effectiveness. In … Continue reading Placebo in your brain