Face value: Neuroscience shows how first impressions work Thirty milliseconds of exposure to someone’s face is all it takes to provide sufficient information for your brain to form an impression of them. So says Face Value, a new book based … Continue reading Which face do you trust?
The power of framing: It’s not what you say, it’s how you say it In March 2016, before Trump was selected as the Republican nominee, cognitive scientist George Lakoff was already concerned about the emerging Trump phenomenon. So he wrote … Continue reading Don’t think of an elephant
How ‘nudge theory’ can help shops avoid a backlash over plastic bag bans On your way home tonight, you might stop at the supermarket to grab some ingredients for the evening meal. If you’re like many shoppers, you’ll pass through … Continue reading Breaking the habit
Powering the Shopper Experience via Behavioral Insights That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce, the most effective way to do this is by harnessing the … Continue reading Knowing What Drives Shoppers
Spend Your Money on Whatever You Want Perhaps it is unsurprising that in the age of Marie Kondo, we have bought into the idea that we should stop spending our hard-earned money on stuff. There’s a whole slew of social … Continue reading Which one would make you happier?
Why a Toaster Is a Design Triumph Last year I fell in love with a toaster. It looks like most others. A brushed, stainless-steel housing. Four slots, to accommodate the whole family’s bread-provisioning needs. It is alluring but modest, perched … Continue reading A Bit More
Nudges in a Post-truth World In a recent article in the Journal of Medical Ethics, Neil Levy has developed a concept of “nudges to reason,” offering a new tool for those trying to reconcile medical ethics with the application of … Continue reading Nudging in healthcare