There is no ‘rule of six’ – the truth about the science of queueing Every Saturday at 7am, Adrian Furnham, professor of psychology at University College London, can be found shopping at his local supermarket. “It’s the same sad old … Continue reading Queueing behaviour
Decision Frames: How Cognitive Biases Affect UX Practitioners Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service … Continue reading Biases in design
The Power Of Saying ‘I Don’t Know’ We are conditioned to having and providing quick, confident answers as a sign of competence and leadership. We behave as though any gaps in knowledge should be hidden at all cost. But is … Continue reading The risks of assuming to know
Contra Kahneman, your mind’s fast and intuitive “System One” is capable of logic Nobel-winning psychologist Daniel Kahneman’s international best-selling book is titled Thinking Fast and Slow in reference to the idea that we have two mental systems, one that makes … Continue reading Does System One think?
A Little Nagging Can Help Reduce Credit Card Debt While no one likes to be nagged, a bit of prodding — with periodic emails or online messages — can help consumers reduce their credit card debt, a new study has … Continue reading How reminders can help manage money
Yes, I’d lie to you When Donald Trump, the Republican presidential hopeful, claimed recently that President Barack Obama “is the founder” of Islamic State and Hillary Clinton, the Democratic candidate, the “co-founder”, even some of his supporters were perplexed. Surely … Continue reading The era of post-truth politics
How to Pick the Fastest Line at the Supermarket You dash into the supermarket for a few necessities. You figure it will be 10 minutes — tops — before you are done and on your way home. Then you get … Continue reading The psychology of queuing