Globalize, Don’t Localize: Three Ways To Properly Ignore Boundaries A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. What’s changed? With the proliferation of the … Continue reading How to have global appeal
The ‘Hot Hand’ Debate Gets Flipped on Its Head People have been hunting for proof of the hot hand in basketball longer than Stephen Curry has been alive. The search has lasted three decades and exhausted almost all options. But … Continue reading The hot hand again
How Mood Affects Your Bank Loan Your local bank robber and the Super Bowl can determine how a loan officer treats you. Where are we going? To how emotional events affect financial decisions. Post Robbery Trauma. In Colombia, looking at … Continue reading How sentiment affects bankers’ decision making
A Toxic Work World For many Americans, life has become all competition all the time. Workers across the socioeconomic spectrum, from hotel housekeepers to surgeons, have stories about toiling 12- to 16-hour days (often without overtime pay) and experiencing anxiety … Continue reading Too much competition for women?
Measuring the Subtext in Advertising: Emotion in Ad Testing Persuasive advertising moves people with emotion. At its essence, emotion is a relevance signaling mechanism. It tells us what we should attend to in our environments. It sets the magnitude of … Continue reading The secrets of emotionally effective advertising
What Technology Can’t Change About Happiness In 2014, researchers at the University of Warwick in England announced they had found a strong association between a gene mutation identified with happiness and well-being. It’s called 5-HTTLPR and it affects the way … Continue reading Is relationship with people the key to happiness?
Extreme altruism: should you care for strangers at the expense of your family? For many years, Julia Wise wondered if she would ever meet another person who thought as she did. Everyone she knew thought her ideas about morality were … Continue reading Are you a do-gooder?