The Con of Propaganda “If you can’t find the sucker at the poker table,” goes the saying, “you’re it.” Extrapolating that axiom to the present political moment, we may say: “If you don’t hear much about propaganda, that’s what you’re … Continue reading Propaganda vs. science
Want to Make a Lie Seem True? Say It Again. And Again. And Again You only use 10 percent of your brain. Eating carrots improves your eyesight. Vitamin C cures the common cold. Crime in the United States is at … Continue reading Brain feels
The behavioural economics of online dating St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantage. Valued in excess of $120 million in Australia, and … Continue reading Valentine’s day online
When to Set Rigid Goals, and When to Be Flexible To encourage loyalty, customers who purchase wine at the online store Yesmywine receive a stamp in the form of a “Country Medal” each time they buy a bottle. Customers who … Continue reading Do you prefer flexibility?
Confessions of an irrational behaviouralist In December of last year, United Airlines, one of the largest US carriers, announced that they would be charging passengers for using the overhead lockers — or at least that is what one would have concluded from … Continue reading Charging for extras
Have planners abandoned behavioral economics? Nearly 100 years ago, Claude Hopkins published “Scientific Advertising,” an instant classic that still remains one of the bestselling advertising books of all time. Chapter six talks about psychology and starts off unequivocally, “The competent … Continue reading Normalizing behavioral economics
What’s in a brand name? In October of 1955, a marketing researcher at Ford named Robert Young wrote the poet Marianne Moore a curious letter. Ford had designed a new car, which it hoped would revolutionize the industry, and it … Continue reading The power of connotations