Fight Climate Change with Behavior Change A green car used to be seen as an aesthetic compromise for the crunchy few—a less stylish but more virtuous alternative to the many gas-guzzlers on the road. This changed in 2012, when Tesla … Continue reading Aspirational goods
Why Is Behavioral Economics So Popular? Behavioral economics seems to have captured the popular imagination. Authors like Michael Lewis write about it in best sellers like “The Undoing Project,” while pioneers of the field like Daniel Kahneman popularize it in … Continue reading The triumph of marketing
Ryff lets advertisers place any virtual object into commercials and films Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, … Continue reading Fake advertising
Ikea Opens First India Store, Tweaking Products but Not the Vibe Parina Lamba, 4, knew what she wanted in the new Ikea store here, the first by the Swedish retail giant in India. She hopped onto a daybed on the … Continue reading Selling samosas and furniture
The Decline and Fall of Diet Coke and the Power Generation That Loved It “Leaking” no longer seems an apt term for what’s coming from the Trump Administration—we will soon require aqueducts to manage these flows—but certain new bits of … Continue reading Is Diet Coke bad for you?
The Freshest Ideas Are in Small Grocery Stores Maj. Gene Hogg, the Salvation Army’s commander for central Maryland, organized mobile kitchens after the twin towers fell in Manhattan and the levees broke in New Orleans. He fed protesters and police … Continue reading Small is beautiful
Inside the Mating Rituals of Brands and Online Stars Recently at the Anaheim Convention Center, about 50 people entered a room decorated as a stylish lounge for a speed dating event. They moved from table to table every 20 minutes, … Continue reading Hidden advertising