Ikea Opens First India Store, Tweaking Products but Not the Vibe Parina Lamba, 4, knew what she wanted in the new Ikea store here, the first by the Swedish retail giant in India. She hopped onto a daybed on the … Continue reading Selling samosas and furniture
The Decline and Fall of Diet Coke and the Power Generation That Loved It “Leaking” no longer seems an apt term for what’s coming from the Trump Administration—we will soon require aqueducts to manage these flows—but certain new bits of … Continue reading Is Diet Coke bad for you?
The Freshest Ideas Are in Small Grocery Stores Maj. Gene Hogg, the Salvation Army’s commander for central Maryland, organized mobile kitchens after the twin towers fell in Manhattan and the levees broke in New Orleans. He fed protesters and police … Continue reading Small is beautiful
Inside the Mating Rituals of Brands and Online Stars Recently at the Anaheim Convention Center, about 50 people entered a room decorated as a stylish lounge for a speed dating event. They moved from table to table every 20 minutes, … Continue reading Hidden advertising
Gyms Teach Us Why AMC A-List Will Succeed While MoviePass Fails MoviePass has built a money-losing business on monthly memberships for unlimited movies. Now AMC Theatres is coming out with their own entry in that business model, A-List, which will … Continue reading Gym membership and movies
Shops Aren’t for Shopping Anymore In the year 2000 at Easton Town Center in Columbus, Ohio, Abercrombie and Fitch opened the first location of its new shop, Hollister, and set Midwestern high schoolers like myself California dreaming. Designed with a … Continue reading In the palm of your hand
Behavioral Nudges Timed to Certain Days are Effective Motivators How we relate to the passage of time is a popular area of study among academics seeking to understand human decision making — and to coax people toward better decisions. Appealing … Continue reading Milestones for action