Why a Toaster Is a Design Triumph Last year I fell in love with a toaster. It looks like most others. A brushed, stainless-steel housing. Four slots, to accommodate the whole family’s bread-provisioning needs. It is alluring but modest, perched … Continue reading A Bit More
Why the IKEA Effect is About Much More Than Furniture Legend has it that Betty Crocker had to revise one of her first all-in-the-box cake mixes because of poor sales. The recipe was a no brainer. Just add water, mix, … Continue reading Labor leads to love
Artisanal Tacos on Paper Plates In June, the venerable Katz’s Delicatessen, one of America’s oldest restaurants, opened its first satellite in 119 years. For the location, the proprietors chose the windowless basement of a shopping mall in Brooklyn, across from … Continue reading The rise of food halls
Why autistic people may be less susceptible to marketing tricks We know from past research that autistic people process the world differently at a perceptual level, including showing reduced sensitivity to context. One consequence is that they’re better than average … Continue reading Autism implies more consistency
How Often Do Customers Pay Different Prices for the Same Thing? The theory of supply and demand teaches us that consumers will pay the same prices for the same goods in a competitive market. In reality, however, markets are rarely … Continue reading What’s the right price?
Five golden rules for getting your letters and emails read Sometimes you have to write to customers, and sometimes you want to. Regardless, it is a surprisingly expensive exercise once you add the time it takes to plan the correspondence … Continue reading Engage your customers
Sex Sells? No, It Doesn’t Chiseled abs and bikinis can sell just about anything, right? According to the minds behind those Carl’s Jr. ads—and countless others—you’d think that’d be true. This idea that “sex sells” has hung around for more … Continue reading Is there too sex in marketing?