How marketers use emotions

How To Use Neuroscience To Improve Your Content Marketing Strategy

When we think about ways to improve and refine and improve our content marketing strategy, we probably don’t think about the field of neuroscience. But this academic discipline offers many insights into how to market a product or service—so many insights, in fact, that it’s become a field of its own. We call this field neuromarketing, and it involves take advantage of the wealth of information gleaned from measuring the brain’s electrical fluctuations to drive positive engagement with marketing messages. ….[READ]