Are you left or right?

The leadership effect – how leaders can shift perceptions of parties

Theresa May is seen as continuity-Cameron in ideological terms, a new YouGov poll reveals. The new Prime Minister is seen by the public as fractionally less right wing than her predecessor. Compared to her opponent Jeremy Corbyn, however, she is seen as being broadly in line with her party as well as being much closer to the general public. In 2002, May famously warned that the Conservatives were seen by too many of the British public as “the nasty party”. ….[READ]