Are you an impulsive giver?

Cause Marketing Is Slicker Than Ever: Here’s How to Fight Back

Marketers have gotten pretty good at getting people to buy stuff they don’t need. When it comes to charitable giving that creates a problem: Some campaigns are slick enough to convince people to spend in ways that are wasteful. “The entire charitable giving space of everyday givers is set up for impulsive giving.” That may be a harsh critique of the helping-people space—giving money to any cause is better than nothing, right?—but the point is that donating based on some late night infomercial, direct mail solicitation, or your neighbor’s next charity race is often a knee-jerk response. ….[READ]

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