The reasons why nudge hardly help

Do Nudges Work? Should We Use Them?

Ever since Richard Thaler and Cass Sunstein published Nudge in 2008, we’ve been debating the ethics and practicality of “nudging” people into making the “right” decisions. Thaler and Sunstein mine the same intellectual vein worked by Daniel Kahneman, Amos Tversky, Dan Ariely, and Charles Duhigg. We may think we make rational decisions but we have biases, habits, and quirks that inject a degree of irrationality into every decision we make. While the other researchers explain how our heuristics work, Thaler and Sunstein give practical advice for nudging people toward rational decisions that serve their best interests. ….[READ]

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