The Lemonade Ultimatum: Game Theory in a Gift Economy Each year for Burning Man, tens of thousands descend on the desert to form an experimental city unlike any other place on Earth. The Ten Principles of Burning Man, which include … Continue reading Norm-bending events
A Behavioral Economist Tries to Fix Email Can anything be done to make people happier with their jobs? What can prevent people from overeating? Will people like beer with balsamic vinegar in it just because they’ve been told it contains … Continue reading A long shot
How to manipulate your memories to recall vacations more fondly A vacation might last only a few days or weeks, but it stays with you as long as you remember it. And memories are funny things — they don’t always … Continue reading Memorable times
I Made One Simple Financial Change and It Lowered My Spending A few years ago, when I was reporting a story on personal finance, I became fascinated by a concept that behavioral economists call the “pain of paying.” The phrase … Continue reading Against credit cards
Why We Try So Hard to Escape Our Humanity In my mind one of the defining elements of being human is the ability to care about others — not merely to say that we care, but to truly experience that … Continue reading Do we get better at looking away?
How Deep Is Our Love? Valentine’s Day is just around the corner, and questions about gift-giving are in the air. Should we get a gift for our loved ones or not? And if we get a gift, should we spend … Continue reading Maximizing gift giving
Can A Redesigned Scale Really Help You Lose Weight? The dreaded scale stares at you from the corner of your bathroom, daring you to face the truth. You step tentatively onto its hard plastic surface. You close your eyes tight, … Continue reading Tracking your health