Lemonade Is Using Behavioral Science To Onboard Customers And Keep Them Honest Insurance startup Lemonade won itself headlines in January with the boast that it had successfully approved a claim in just three seconds. In that time, Lemonade’s software had … Continue reading Decisions in context
How Behavioral Economics Can (and Can’t) Boost Health As the bestsellers started piling up, from 2008’s Predictably Irrational and Nudge to 2011’s Thinking Fast, Thinking Slow, the buzz around behavioral economics — the science and practice of nudging people toward … Continue reading The challenge of behavioral change
The Cost Of Our Dishonesty Trust is an incredibly important factor in society. But it’s not always visible. We don’t always recognize it, or value its contribution to society. Here’s a story: on a recent trip to South America, I … Continue reading Trust in insurance
How Behavioral Economics Can Help You Retire Rich The behavioral economics expert and professor at Duke University’s Fuqua School of Business is the maestro of the behavioral tweak. His skills, and those of other researchers and experts in fields ranging … Continue reading Deadline + reward = $
5 weird things we learned from Dan Ariely in 2016 From the hidden benefits of disaster dates to the ways lying changes biology, the acclaimed professor taught us a lot about human nature this year. Dan Ariely, the Israeli behavioral … Continue reading Dan Ariely’s tips for living
The economist’s guide to gift-giving “There are worlds of money wasted, at this time of year, in getting things that nobody wants, and nobody cares for after they are got.” That was Harriet Beecher Stowe in 1850, reminding us that … Continue reading Is giving gifts socially efficient?
Have planners abandoned behavioral economics? Nearly 100 years ago, Claude Hopkins published “Scientific Advertising,” an instant classic that still remains one of the bestselling advertising books of all time. Chapter six talks about psychology and starts off unequivocally, “The competent … Continue reading Normalizing behavioral economics