How Behavioral Economics Can Help You Retire Rich The behavioral economics expert and professor at Duke University’s Fuqua School of Business is the maestro of the behavioral tweak. His skills, and those of other researchers and experts in fields ranging … Continue reading Deadline + reward = $
5 weird things we learned from Dan Ariely in 2016 From the hidden benefits of disaster dates to the ways lying changes biology, the acclaimed professor taught us a lot about human nature this year. Dan Ariely, the Israeli behavioral … Continue reading Dan Ariely’s tips for living
The economist’s guide to gift-giving “There are worlds of money wasted, at this time of year, in getting things that nobody wants, and nobody cares for after they are got.” That was Harriet Beecher Stowe in 1850, reminding us that … Continue reading Is giving gifts socially efficient?
Have planners abandoned behavioral economics? Nearly 100 years ago, Claude Hopkins published “Scientific Advertising,” an instant classic that still remains one of the bestselling advertising books of all time. Chapter six talks about psychology and starts off unequivocally, “The competent … Continue reading Normalizing behavioral economics
How to Motivate Your Employees: Give Them Compliments and Pizza It is Monday morning. You have just arrived at work, and you get one of the following three emails, each promising a different reward if you get everything done that … Continue reading Is pizza the best motivator?
Improve Customer Engagement by Tackling Decision Paralysis Decision paralysis has been one of marketing’s biggest challenges since before the Internet even existed. The idea is simple: we “don’t know what we want very often,” as behavioral scientist, Duke University professor, … Continue reading Nudge customers to take action
Do Nudges Work? Should We Use Them? Ever since Richard Thaler and Cass Sunstein published Nudge in 2008, we’ve been debating the ethics and practicality of “nudging” people into making the “right” decisions. Thaler and Sunstein mine the same intellectual … Continue reading The reasons why nudge hardly help