How to manipulate your memories to recall vacations more fondly A vacation might last only a few days or weeks, but it stays with you as long as you remember it. And memories are funny things — they don’t always … Continue reading Memorable times
I Made One Simple Financial Change and It Lowered My Spending A few years ago, when I was reporting a story on personal finance, I became fascinated by a concept that behavioral economists call the “pain of paying.” The phrase … Continue reading Against credit cards
Why We Try So Hard to Escape Our Humanity In my mind one of the defining elements of being human is the ability to care about others — not merely to say that we care, but to truly experience that … Continue reading Do we get better at looking away?
How Deep Is Our Love? Valentine’s Day is just around the corner, and questions about gift-giving are in the air. Should we get a gift for our loved ones or not? And if we get a gift, should we spend … Continue reading Maximizing gift giving
Can A Redesigned Scale Really Help You Lose Weight? The dreaded scale stares at you from the corner of your bathroom, daring you to face the truth. You step tentatively onto its hard plastic surface. You close your eyes tight, … Continue reading Tracking your health
Lemonade Is Using Behavioral Science To Onboard Customers And Keep Them Honest Insurance startup Lemonade won itself headlines in January with the boast that it had successfully approved a claim in just three seconds. In that time, Lemonade’s software had … Continue reading Decisions in context
How Behavioral Economics Can (and Can’t) Boost Health As the bestsellers started piling up, from 2008’s Predictably Irrational and Nudge to 2011’s Thinking Fast, Thinking Slow, the buzz around behavioral economics — the science and practice of nudging people toward … Continue reading The challenge of behavioral change