Ten things we learnt about behaviour change and sustainability
How do we create better habits for ourselves and the planet? Catch up on highlights from our expert and reader debate. 1. Saying “be more sustainable” is not effective. “We’re not as rational as we would like to think. More information is not the answer” opened GreeNudge and CICERO’s Steffen Kallbekken. Unilever’s Richard L Wright added “Successful communication requires a very high level of engagement – making it expensive. We need cleverer, more cost-effective ways to engage people.” To illustrate this, Sainsbury’s Sarah Ellis reminded us: “Customers can spend as little as 6 seconds making a decision at the shelf.” 2. Without planning for context, long-term change is tough. The environment we make our decisions in is key to creating sustained change, Carl Hughes at the Wales Centre for Behavioural Change, explained. ….[READ]
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