Why Ethical People Make Unethical Choices Most companies have ethics and compliance policies that get reviewed and signed annually by all employees. “Employees are charged with conducting their business affairs in accordance with the highest ethical standards,” reads one such … Continue reading The importance of examples
Decision Frames: How Cognitive Biases Affect UX Practitioners Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service … Continue reading Biases in design
Why Wearables Won’t Make Us Smarter, Faster, Or More Productive The 10,000-step maniac: You either know one or you are one. Legions of tech-enabled fitness fanatics will do anything—including walking in circles around the dining room table—to hit their daily … Continue reading Inertia vs. inattention
A Guide to Solving Social Problems with Machine Learning It’s Sunday night. You’re the deputy mayor of a big city. You sit down to watch a movie and ask Netflix for help. (“Will I like Birdemic? Ishtar? Zoolander 2?”) The … Continue reading The analytic age
Apple Pay Will Change the Way Your Brain Thinks About Buying Things Drunk shoppers behave: Impulse buying online just got even easier. With Apple’s new MacBook Pro launched last month, all you have to do is tap your finger to … Continue reading The sober shopping
Biggest Spike in Traffic Deaths in 50 Years? Blame Apps The messaging app Snapchat allows motorists to post photos that record the speed of the vehicle. The navigation app Waze rewards drivers with points when they report traffic jams and … Continue reading Freeing the drivers’ hands
How Casinos Enable Gambling Addicts On the morning of Monday, August 13, 2012, Scott Stevens loaded a brown hunting bag into his Jeep Grand Cherokee, then went to the master bedroom, where he hugged Stacy, his wife of 23 years. … Continue reading Is gambling becoming more addictive?