Why a Toaster Is a Design Triumph Last year I fell in love with a toaster. It looks like most others. A brushed, stainless-steel housing. Four slots, to accommodate the whole family’s bread-provisioning needs. It is alluring but modest, perched … Continue reading A Bit More
Why Nothing Works Anymore “No… it’s a magic potty,” my daughter used to lament, age 3 or so, before refusing to use a public restroom stall with an automatic-flush toilet. As a small person, she was accustomed to the infrared … Continue reading Does technology serve human users?
Why Ethical People Make Unethical Choices Most companies have ethics and compliance policies that get reviewed and signed annually by all employees. “Employees are charged with conducting their business affairs in accordance with the highest ethical standards,” reads one such … Continue reading The importance of examples
Decision Frames: How Cognitive Biases Affect UX Practitioners Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service … Continue reading Biases in design
Why Wearables Won’t Make Us Smarter, Faster, Or More Productive The 10,000-step maniac: You either know one or you are one. Legions of tech-enabled fitness fanatics will do anything—including walking in circles around the dining room table—to hit their daily … Continue reading Inertia vs. inattention
A Guide to Solving Social Problems with Machine Learning It’s Sunday night. You’re the deputy mayor of a big city. You sit down to watch a movie and ask Netflix for help. (“Will I like Birdemic? Ishtar? Zoolander 2?”) The … Continue reading The analytic age
Apple Pay Will Change the Way Your Brain Thinks About Buying Things Drunk shoppers behave: Impulse buying online just got even easier. With Apple’s new MacBook Pro launched last month, all you have to do is tap your finger to … Continue reading The sober shopping