What is the centre-stage effect? Imagine you’re at the supermarket choosing a bottle of washing-up liquid. In a row of products, which are you likely to reach for? In all likelihood it’s the one in the middle – this is … Continue reading Important people sit in the middle
Untrustworthy memories make it hard to shop ethically Imagine a shopper, Sarah, who is concerned about child labor and knows about groups like the Fair Wear Foundation that certify which brands sell ethically produced clothing. Hours after learning that fashion … Continue reading What are your ethical brands?
RIP the supermarket ‘big shop’ – why we ditched the trolley for the basket Name: The Big Shop. Age: As old as the supermarket. So, about 60 years in the UK. Appearance: Large. Weekly. Oh, I love the big shop! … Continue reading Shopping little and often
What the Rich Won’t Tell You Over lunch in a downtown restaurant, Beatrice, a New Yorker in her late 30s, told me about two decisions she and her husband were considering. They were thinking about where to buy a second … Continue reading Conspicuous consumption
How ‘nudge theory’ can help shops avoid a backlash over plastic bag bans On your way home tonight, you might stop at the supermarket to grab some ingredients for the evening meal. If you’re like many shoppers, you’ll pass through … Continue reading Breaking the habit
Powering the Shopper Experience via Behavioral Insights That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce, the most effective way to do this is by harnessing the … Continue reading Knowing What Drives Shoppers
Spend Your Money on Whatever You Want Perhaps it is unsurprising that in the age of Marie Kondo, we have bought into the idea that we should stop spending our hard-earned money on stuff. There’s a whole slew of social … Continue reading Which one would make you happier?