How Online Shopping Makes Suckers of Us All As christmas approached in 2015, the price of pumpkin-pie spice went wild. It didn’t soar, as an economics textbook might suggest. Nor did it crash. It just started vibrating between two quantum … Continue reading The madness of doubt
Austerity bites? Less chocolate for your money as packets shrink Confectionery firm Mars is shrinking the pack size of favourite sweets including Maltesers, M&M’s and Minstrels by up to 15% in the latest example of an industry trend that is … Continue reading The effects of shrinkflation
What is buyer’s remorse? Buyer’s remorse is the regret and anxiety that can seep in about a purchase or a decision that cannot be easily reversed. It can occur when choosing a career, buying a home, shopping or even on … Continue reading Ignorance is bliss
Why a latte tastes better when you pay with cash It was a Starbucks skinny latte that inspired Avni Shah to take a closer look at how the payment methods used by consumers can change the way we think about … Continue reading Is cash better than cards?
The endless, and expensive, quest for rare objects A few months ago, I was invited to speak at a small marketing conference in Chicago. To attract attendees, its organizer promised everyone a one-ounce pour—a sip, more or less—of a cult … Continue reading The desire for the unusual
What is buyer’s remorse? Buyer’s remorse is the regret and anxiety that can seep in about a purchase or a decision that cannot be easily reversed. It can occur when choosing a career, buying a home, shopping or even on … Continue reading The blissful ignorance effect
Big Data Is Nudging You When I was a college student, I was pretty good at buying lemons. And I’m not referring to the citric variety. Today, I attribute my past mistakes to a lack of expertise and having been … Continue reading Nudged to buy