What the Rich Won’t Tell You Over lunch in a downtown restaurant, Beatrice, a New Yorker in her late 30s, told me about two decisions she and her husband were considering. They were thinking about where to buy a second … Continue reading Conspicuous consumption
How ‘nudge theory’ can help shops avoid a backlash over plastic bag bans On your way home tonight, you might stop at the supermarket to grab some ingredients for the evening meal. If you’re like many shoppers, you’ll pass through … Continue reading Breaking the habit
Powering the Shopper Experience via Behavioral Insights That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce, the most effective way to do this is by harnessing the … Continue reading Knowing What Drives Shoppers
Spend Your Money on Whatever You Want Perhaps it is unsurprising that in the age of Marie Kondo, we have bought into the idea that we should stop spending our hard-earned money on stuff. There’s a whole slew of social … Continue reading Which one would make you happier?
‘The lipstick effect’: Britons treat themselves as budgets tighten Want to know where the economy is heading? Then read my lips. The boss of John Lewis has pointed to a return of “the lipstick effect” – when a rise in … Continue reading The link between make-up and recession
In Urban China, Cash Is Rapidly Becoming Obsolete There is an audacious economic phenomenon happening in China. It has nothing to do with debt, infrastructure spending or the other major economic topics du jour. It has to do with cash … Continue reading Getting rid of cash
Surge pricing comes to the supermarket In 1861 a shopkeeper in Philadelphia revolutionised the retail industry. John Wanamaker, who opened his department store in a Quaker district of the city, introduced price tags for his goods, along with the high-minded … Continue reading Pricing your shopping history