Letter of Recommendation: AliExpress Shopping online can make you feel like little more than a data set with a bank account. That’s partly because we do it in private, behind screens — immune to texture and smell, no friends to … Continue reading Shopping in Wonderland
Are you ready for personalized pricing? The introduction of the price tag was a big step forward for American retailing, and you can thank John Wanamaker. In the 1870s, Wanamaker purchased a former Philadelphia railroad depot and expanded his men’s … Continue reading How much will you pay?
Save Money and Reset Your Financial Life With a Shopping Ban For many of us, the beginning of the year involves cutting back: on Negronis, Nutella, Netflix, on whatever we previously overindulged in — which often includes unnecessary spending. But … Continue reading Consider the bigger picture
What is the centre-stage effect? Imagine you’re at the supermarket choosing a bottle of washing-up liquid. In a row of products, which are you likely to reach for? In all likelihood it’s the one in the middle – this is … Continue reading Important people sit in the middle
Untrustworthy memories make it hard to shop ethically Imagine a shopper, Sarah, who is concerned about child labor and knows about groups like the Fair Wear Foundation that certify which brands sell ethically produced clothing. Hours after learning that fashion … Continue reading What are your ethical brands?
RIP the supermarket ‘big shop’ – why we ditched the trolley for the basket Name: The Big Shop. Age: As old as the supermarket. So, about 60 years in the UK. Appearance: Large. Weekly. Oh, I love the big shop! … Continue reading Shopping little and often
What the Rich Won’t Tell You Over lunch in a downtown restaurant, Beatrice, a New Yorker in her late 30s, told me about two decisions she and her husband were considering. They were thinking about where to buy a second … Continue reading Conspicuous consumption