What is buyer’s remorse? Buyer’s remorse is the regret and anxiety that can seep in about a purchase or a decision that cannot be easily reversed. It can occur when choosing a career, buying a home, shopping or even on … Continue reading Ignorance is bliss
Why a latte tastes better when you pay with cash It was a Starbucks skinny latte that inspired Avni Shah to take a closer look at how the payment methods used by consumers can change the way we think about … Continue reading Is cash better than cards?
The endless, and expensive, quest for rare objects A few months ago, I was invited to speak at a small marketing conference in Chicago. To attract attendees, its organizer promised everyone a one-ounce pour—a sip, more or less—of a cult … Continue reading The desire for the unusual
What is buyer’s remorse? Buyer’s remorse is the regret and anxiety that can seep in about a purchase or a decision that cannot be easily reversed. It can occur when choosing a career, buying a home, shopping or even on … Continue reading The blissful ignorance effect
Big Data Is Nudging You When I was a college student, I was pretty good at buying lemons. And I’m not referring to the citric variety. Today, I attribute my past mistakes to a lack of expertise and having been … Continue reading Nudged to buy
Behavioral Addictions: A Dangerous and Slippery Slope A seemingly small and barely noticed organizational change in DSM-5 disguises what is really a giant conceptual leap—one that may eventually cause large and harmful unintended consequences. In DSM IV, the section covering … Continue reading What are the boundaries of addiction?
The Myth of the Rational Consumer There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions. And marketers assume that consumer shopping … Continue reading Emotions in shopping behavior