How Shopping For Yogurt is Like Buying a Car We could say that the wholesome trend in food was led by yogurt. FAGE was the first Greek yogurt sold in the U.S. Then there was Chobani, Danone, and General Mills. … Continue reading Our choice fatigue
When Ketchup and Parking Are Similar There is no such thing as one price for ketchup. Looking at how much shoppers paid for a 36-ounce bottle of Heinz ketchup (in 2007), we can see $1.66 was the average. However, among … Continue reading Price dispersement
When It’s Hard to Make Ends Meet, Can Smart Apps Help? The recent partial government shutdown could have been a disaster for the 38 million Americans who rely on the Supplemental Nutrition Assistance Program, formerly known as food stamps. But … Continue reading Complexity tilts us
An Economist Goes Christmas Shopping “The Deadweight Loss of Christmas” is the sort of academic paper that makes ordinary people think economists are kind of crazy. “I find that holiday gift giving destroys between one-third and one-tenth of the value … Continue reading Did you buy presents?
Six Facts About How Supermarkets Influence What We Buy Like me, have you ever raced into your local market to get some milk and passed through produce and other aisles, grabbing some items you never realized you needed? One supermarket … Continue reading Less is more
The “experiential advantage” is not universal – the less well-off get equal or more happiness from buying things Being rich(er) may not guarantee happiness, as shown by ample evidence from the social sciences, but there are ways of spending money … Continue reading Experiential happiness
The Freshest Ideas Are in Small Grocery Stores Maj. Gene Hogg, the Salvation Army’s commander for central Maryland, organized mobile kitchens after the twin towers fell in Manhattan and the levees broke in New Orleans. He fed protesters and police … Continue reading Small is beautiful