What Is “Social Priming”? “Social priming” has recently been one of the most controversial topics in psychological science. With failures to replicate proliferating, the field has been called a train-wreck. But what exactly is it? Here’s how I defined social … Continue reading Priming a stereotype
More on “Behavior Priming” and Unconscious Influences Last year, psychologists B. Keith Payne and colleagues breathed new life into the debate over ‘social priming’ with a paper called Replicable effects of primes on human behavior. Behavioral or social priming – … Continue reading Priming or non priming
Face value: Neuroscience shows how first impressions work Thirty milliseconds of exposure to someone’s face is all it takes to provide sufficient information for your brain to form an impression of them. So says Face Value, a new book based … Continue reading Which face do you trust?
The Surprising Impact of Seeing Red During the 2004 Olympics, when athletes in four combat sports were randomly assigned red or blue outfits, those in red won more frequently. Where are we going? To how red affects us. The Impact … Continue reading Are red stocks better?
A Nudge for Coverage: Last-Mile Problems for Health Insurance On March 23, 2010 President Obama signed into law the Affordable Care Act (ACA). One of the primary objectives of the ACA was to reduce the number of uninsured Americans. And … Continue reading Lessons from Obama’s policy
How Headlines Change the Way We Think Why Headlines Matter.” “Misleading Headlines Can Lead You Astray.” “How What You Read Affects What You See.” “How Bad Headlines Make Bad Memories.” “Eleven Reasons Headlines Are Important.” “You’ll Never Believe How Important an Accurate Headline Is. Those are all possible titles for this piece that I discussed with my editor. And, actually, the one that we picked may be the most important part of this article. By now, everyone knows that a headline determines how many people will read a piece, particularly in this era of social media. But, more interesting, a … Continue reading First impression matters
This column will change your life: self-perception theory Hardly a week goes by, these days, without some psychologist uncovering more evidence that – and there’s no point soft-soaping this – you don’t know what the hell you’re doing. More specifically: you don’t know why you do what you do. According to the latest findings on the phenomenon of “priming”, the mere presence of a mobile phone near where two strangers are talking makes them less likely to end up feeling positive about each other, perhaps because it triggers distracting thoughts about other friends. Research conducted in Newcastle, meanwhile, suggests that … Continue reading Act how confident people act