First impression matters

How Headlines Change the Way We Think Why Headlines Matter.” “Misleading Headlines Can Lead You Astray.” “How What You Read Affects What You See.” “How Bad Headlines Make Bad Memories.” “Eleven Reasons Headlines Are Important.” “You’ll Never Believe How Important an Accurate Headline Is. Those are all possible titles for this piece that I discussed with my editor. And, actually, the one that we picked may be the most important part of this article. By now, everyone knows that a headline determines how many people will read a piece, particularly in this era of social media. But, more interesting, a … Continue reading First impression matters

Act how confident people act

This column will change your life: self-perception theory Hardly a week goes by, these days, without some psychologist uncovering more evidence that – and there’s no point soft-soaping this – you don’t know what the hell you’re doing. More specifically: you don’t know why you do what you do. According to the latest findings on the phenomenon of “priming”, the mere presence of a mobile phone near where two strangers are talking makes them less likely to end up feeling positive about each other, perhaps because it triggers distracting thoughts about other friends. Research conducted in Newcastle, meanwhile, suggests that … Continue reading Act how confident people act