How Do Investors Compare Index Fund Fees? Imagine that you’re searching for a new car. And you’ve found two cars from different manufacturers that are effectively the same in terms of fuel efficiency, horsepower, and style. But one costs $20,000, … Continue reading Identical funds different fees
Coca-Cola to sell smaller bottles at higher prices in response to sugar tax Coca-Cola is to use smaller bottles and sell at higher prices rather than alter its famous sugar-laden secret recipe, while Irn-Bru faces a growing consumer backlash over … Continue reading Less sugar for better health
How Often Do Customers Pay Different Prices for the Same Thing? The theory of supply and demand teaches us that consumers will pay the same prices for the same goods in a competitive market. In reality, however, markets are rarely … Continue reading What’s the right price?
Driving costs are hidden. Revealing them could help reduce traffic It’s been 10 years since New York City proposed congestion pricing as part of its PlaNYC sustainability initiative. That effort didn’t end the way many mobility professionals working for city … Continue reading Drivers’ cognitive reflex
How to Resolve Fights over Reclining Airplane Seats: Use Behavioral Economics Not since the Battle of the Somme has such little space been the subject of such intense conflict. We refer to the fact that Americans are now punching each … Continue reading Economics of reclining
The behavioural economics of online dating St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantage. Valued in excess of $120 million in Australia, and … Continue reading Valentine’s day online
The strange effects of thinking healthy food is costlier Consumers believe healthy food must be more expensive than cheap eats and that higher-priced food is healthier – even when there is no supporting evidence, according to new research. The results … Continue reading The influence of price food