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The daily blog of behavioral and cognitive economics

Alessandro Innocenti

Tag: price

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A multimillion-dollar price tag

12 June 2019 Alessandro Innocenti

‘Anchoring’ was at work in setting the price of Novartis’ new gene therapy If the Empire State Building happened to be hollow, could you fill it with 1 billion ping pong balls? Would that number fall short, or would you … Continue reading A multimillion-dollar price tag

behavioral economics

Price dispersement

16 March 201916 March 2019 Alessandro Innocenti

When Ketchup and Parking Are Similar There is no such thing as one price for ketchup. Looking at how much shoppers paid for a 36-ounce bottle of Heinz ketchup (in 2007), we can see $1.66 was the average. However, among … Continue reading Price dispersement

behavioral economics, behavioral finance

The ‘sender pays you’ model

26 October 2018 Alessandro Innocenti

A novel way to prevent email overlaod I ask people to donate $20 to cold-email me. And I think everyone should. Allow me to start by making this personal: this is what I do for a living. I spend my … Continue reading The ‘sender pays you’ model

behavioral economics, behavioral finance

Price recall

17 October 2018 Alessandro Innocenti

Prominence of Price People’s awareness of what products cost has been facing a decline. De Chernatony and Knox (1992) showed that consumers were much more accurate in recalling prices in 1958 than consumers in 1984, by doing a meta-analysis of … Continue reading Price recall

behavioral economics

Tips for classes

24 August 201821 August 2018 Alessandro Innocenti

3 ways that Class Pass uses behavioral science to help us work out more (or: how to manipulate people for good) Their pricing encourages usage. The economically best option for people who like to work out is to get a … Continue reading Tips for classes

behavioral economics, behavioral finance

Identical funds different fees

13 January 2018 Alessandro Innocenti

How Do Investors Compare Index Fund Fees? Imagine that you’re searching for a new car. And you’ve found two cars from different manufacturers that are effectively the same in terms of fuel efficiency, horsepower, and style. But one costs $20,000, … Continue reading Identical funds different fees

behavioral economics

Less sugar for better health

7 January 20186 January 2018 Alessandro Innocenti

Coca-Cola to sell smaller bottles at higher prices in response to sugar tax Coca-Cola is to use smaller bottles and sell at higher prices rather than alter its famous sugar-laden secret recipe, while Irn-Bru faces a growing consumer backlash over … Continue reading Less sugar for better health

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