Primal fear can blinker our decisions, even in elections Few researchers in the history of psychology are as controversial as Harry Harlow. His most famous experiment was to socially isolate infant rhesus monkeys and give them a choice between two … Continue reading Fear won
Music Enhances Beer’s Flavor Hearing your favorite song at a bar doesn’t just improve the ambience of your 21-and-up social endeavor. A recent study published in Frontiers in Psychology found that the music we listen to while drinking significantly influences … Continue reading Which music do you taste?
People are fed up with taking surveys, and that’s bad for science You should probably start filling out those annoying government surveys. Science depends on it. Regular surveys of households are crucial sources of data for measuring unemployment, poverty, health … Continue reading Are you overwhelmed by surveys?
Accounting for Taste Sitting in a pub one night a dozen years ago, Charles Spence realized that he was in the presence of the ideal experimental model: the Pringles potato chip. Spence, a professor of experimental psychology at Oxford University, … Continue reading What you hear is what you are
Behavioral economics and public policy David Just and Andrew Hanks have a new paper forthcoming in the American Journal of Agricultural Economics entitled: The Hidden Cost of Regulation. This is an important paper in many respects. As I see it, … Continue reading Do people’s preferences depend on policies?
Voting is irrational. Emotions always win One of my father’s vivid memories of growing up as a Jewish child in Nazi Germany concerned the horrifying visit of his uncle Walter one evening in 1933. Pale as a ghost and shivering … Continue reading Is voting is a recreational activity?
What happens to today’s opinions tomorrow? Byron Sharp’s How Brands Grow is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes … Continue reading How you change your mind