The psychology of inequality In 2016, the highest-paid employee of the State of California was Jim Mora, the head coach of U.C.L.A.’s football team. (He has since been fired.) That year, Mora pulled in $3.58 million. Coming in second, with … Continue reading Does equity make us feel richer?
Why Words Matter: What Cognitive Science Says about Prohibiting Certain Terms The U.S. Centers for Disease Control and Prevention is typically tasked with conducting critical science, and its myriad jobs include trying to prevent Zika-related birth defects and the spread … Continue reading Language and perception
How People Came to Believe Blueberries Are the Healthiest Fruit Jim, I don’t like blueberries. Sometimes when I tell people that, they say, “but they have antioxidants!” If I never eat blueberries, will my life be shorter, or more oxidized … Continue reading Adding the perception of health
How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups No one would mistake Ben Cogan and Jesse Horwitz for “brogrammers,” the jockish male coders swaggering across the tech landscape. Nor are they hustlers, the relentlessly outgoing types who quit their … Continue reading Microtargeting
The Trump-Goldfinger Illusion Remember the duck-rabbit illusion? It can be seen both as a duck and as a rabbit. If you first see it as a duck and later notice that it can also be seen as a rabbit, your … Continue reading It all starts with perception
The Right Music Can Change How Your Date Sees You, Say Scientists Male musicians somehow always get the girl, and live concerts always seem to be great settings to spark romance. Recently, researchers uncovered new insights into why that always … Continue reading Is music a core human experience?
This Is Your Brain on Architecture Sarah Williams Goldhagen was the architecture critic for The New Republic for many years, a role she combined with teaching at Harvard University’s Graduate School of Design and elsewhere. She is an expert on … Continue reading Embodied cognition