Distinct from intelligence or working memory, your “perceptual capacity” predicts how susceptible you are to inattentional blindness (or missing the gorilla in the room) It’s well-known that we can easily miss objects in our environment that are outside the focus … Continue reading Detection without attention
How your mindset determines your health If your New Year’s exercise regime has already failed, try not to focus on all the workouts you should have done. New research has revealed a surprising connection between people’s beliefs and their health: … Continue reading Perception of exercise
The psychology of inequality In 2016, the highest-paid employee of the State of California was Jim Mora, the head coach of U.C.L.A.’s football team. (He has since been fired.) That year, Mora pulled in $3.58 million. Coming in second, with … Continue reading Does equity make us feel richer?
Why Words Matter: What Cognitive Science Says about Prohibiting Certain Terms The U.S. Centers for Disease Control and Prevention is typically tasked with conducting critical science, and its myriad jobs include trying to prevent Zika-related birth defects and the spread … Continue reading Language and perception
How People Came to Believe Blueberries Are the Healthiest Fruit Jim, I don’t like blueberries. Sometimes when I tell people that, they say, “but they have antioxidants!” If I never eat blueberries, will my life be shorter, or more oxidized … Continue reading Adding the perception of health
How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups No one would mistake Ben Cogan and Jesse Horwitz for “brogrammers,” the jockish male coders swaggering across the tech landscape. Nor are they hustlers, the relentlessly outgoing types who quit their … Continue reading Microtargeting
The Trump-Goldfinger Illusion Remember the duck-rabbit illusion? It can be seen both as a duck and as a rabbit. If you first see it as a duck and later notice that it can also be seen as a rabbit, your … Continue reading It all starts with perception