How People Came to Believe Blueberries Are the Healthiest Fruit Jim, I don’t like blueberries. Sometimes when I tell people that, they say, “but they have antioxidants!” If I never eat blueberries, will my life be shorter, or more oxidized … Continue reading Adding the perception of health
How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups No one would mistake Ben Cogan and Jesse Horwitz for “brogrammers,” the jockish male coders swaggering across the tech landscape. Nor are they hustlers, the relentlessly outgoing types who quit their … Continue reading Microtargeting
The Trump-Goldfinger Illusion Remember the duck-rabbit illusion? It can be seen both as a duck and as a rabbit. If you first see it as a duck and later notice that it can also be seen as a rabbit, your … Continue reading It all starts with perception
The Right Music Can Change How Your Date Sees You, Say Scientists Male musicians somehow always get the girl, and live concerts always seem to be great settings to spark romance. Recently, researchers uncovered new insights into why that always … Continue reading Is music a core human experience?
This Is Your Brain on Architecture Sarah Williams Goldhagen was the architecture critic for The New Republic for many years, a role she combined with teaching at Harvard University’s Graduate School of Design and elsewhere. She is an expert on … Continue reading Embodied cognition
About five years ago, Ari Popper enrolled in a course on science-fiction writing at the University of California, Los Angeles, hoping to distract himself from the boredom of his day job as the president of a market-research company. “It was, … Continue reading Corporate visioning
Every Generation Wants Meaningful Work — but Thinks Other Age Groups Are in It for the Money Several years ago, I started getting regular consulting requests from companies seeking help managing Millennials. When I asked what they were struggling with, … Continue reading The power of negative stereotypes