Fitness trackers turn health into a game that users rarely win In August, Google announced a major redesign for its health tracking platforms: Google Fit for Androids and Wear OS for iPhones. Instead of simple step counts, users will now … Continue reading Rewards for fitness
Behavioral Nudges Timed to Certain Days are Effective Motivators How we relate to the passage of time is a popular area of study among academics seeking to understand human decision making — and to coax people toward better decisions. Appealing … Continue reading Milestones for action
Go Ahead, Heap Rewards on Your Kid A few months ago, my husband and I met a psychologist who advised us to start using rewards with our 6-year-old. Our son is happy, but he struggles at times with his behavior … Continue reading Incentives for kids?
The science of business decision making: giving out perks doesn’t necessarily lead to results Research shows that when it comes to cognitive tasks, like decision making, paying people more can lead to worse outcomes. If we want to get the … Continue reading The reverse effect of motivation
Uber Shows How Not to Apply Behavioral Economics A recent New York Times article on how Uber is using various insights from behavioral economics to push, or nudge, its drivers to pick up more fares — sometimes with little benefit … Continue reading More on Uber
How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons The secretive ride-hailing giant Uber rarely discusses internal matters in public. But in March, facing crises on multiple fronts, top officials convened a call for reporters to insist that Uber … Continue reading Nudging Uber drivers
Peer Pressure Is a Better Motivator Than Cash When you’re a kid, peer pressure is typically framed as something to resist: It’s the villain in those movies you were forced to watch in a health class about the dangers of … Continue reading Incentives for hand-washing