How Brain Scientists Forgot That Brains Have Owners It’s a good time to be interested in the brain. Neuroscientists can now turn neurons on or off with just a flash of light, allowing them to manipulate the behavior of animals … Continue reading Behavior first
Are Some Scientists Serious About Denying Free Will? Free will is our apparent ability to choose between different courses of action; it is closely linked to responsibility, guilt, and other feelings. Only actions for which we are free to either … Continue reading Taking free will seriously
Do students know what’s good for them? Of course they do, and of course they don’t. Putting a student at the centre of their own learning seems like fundamental pedagogy. The Constructivist approach to education emphasises the need for knowledge … Continue reading Guided and discovery learning
Are We the Only Animals That Understand Ignorance? You’re holding a surprise party for a friend. The door opens, the lights flick on, everyone leaps out… and your friend stands there silent and unmoved. Now, you’re the one who’s surprised. … Continue reading Can animals simulate a world?
How the Immune System Controls Social Behavior More and more, we are discovering that the mind and the body are not separate. The brain is not just an ivory tower that sends orders from on high to a body that … Continue reading How brain makes people social
The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases Ever wondered why “selling” has such a negative connotation about it? Why is it that the immediate, associative adjective used to describe salesmen is pushy and not helpful? What’s … Continue reading How to influence decision-making with psychological triggers
Why you forget what you came for when you enter the room Forgetting why you entered a room is called the “Doorway Effect”, and it may reveal as much about the strengths of human memory, as it does the weaknesses, … Continue reading The doorway effect