Why COOs Should Think Like Behavioral Economists When Yelp was a startup with just 15 employees, the office manager began to stock the kitchen with drinks and snacks to get everyone through the long afternoons. Juice, water, fruit, chips, and … Continue reading Embrace your inner choice architect
What do you mean by human-centred design? People often ask me how I keep up with everything. There’s two answers to that. The first is this: I don’t. I keep up with the specific things that people are paying me … Continue reading Design for people
The sharing economy is failing for one simple reason – people can’t be trusted Earlier this month an article in the South China Morning Post underscored just how bizarre the world of business has become. A Chinese startup offering to … Continue reading Do not trust big corporations
In China, Designer Goods Delivered to Your Doorstep In China, legions of delivery personnel power the world’s largest e-commerce boom. Known for their careening three-wheeled carts, they terrorize pedestrians and sometimes dump their packages on doorsteps and desks with the … Continue reading Luxury delivery service
Are New York Taxis Such a Bad Investment? I recently attended a private-equity conference where a speaker, a TV pundit, abruptly shifted from offering tidbits from the Trumposphere to random life advice: “You have to ask yourself whether you want to … Continue reading The yellow-cab economics
In Urban China, Cash Is Rapidly Becoming Obsolete There is an audacious economic phenomenon happening in China. It has nothing to do with debt, infrastructure spending or the other major economic topics du jour. It has to do with cash … Continue reading Getting rid of cash
How Often Do Customers Pay Different Prices for the Same Thing? The theory of supply and demand teaches us that consumers will pay the same prices for the same goods in a competitive market. In reality, however, markets are rarely … Continue reading What’s the right price?