Blockchain explained: It builds trust when you need it most These days, we’re having a harder and harder time trusting each other.Trust is an essential part of ordinary living, whether it’s picking mechanics based on Yelp reviews, sliding credit cards … Continue reading What the heck is blockchain?
The Potential for Human-Computer Interaction and Behavioral Science A few seconds later I replied with the “laughing-while-crying emoji.” A little yellow smiley face with tear drops perched on its eyes captured exactly what I wanted to convey to my friend. … Continue reading Understanding how people and computer interact
The Need for Nuance: A Conversation with Amy Orben As sensationalist headlines circulate on the same social networks they condemn as harbingers of a tech apocalypse, Amy Orben has emerged as a clarifying presence. Orben, a social media researcher at … Continue reading Tech addiction
Predicting success in startup consumer brands Nearly three years ago, Saar Gur and I wrote about how early-stage consumer product companies were overlooked by venture capitalists, but had the potential to create breakout success. At the time, VCs largely shrugged … Continue reading Which brands will be successful?
Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing line from its stores, his supporters took to social media to … Continue reading Online vs. offline ads
The Virality Equation It was this time of year in 2014, when I was interviewed by the New York Times about the ALS Ice Bucket Challenge. You might remember that campaign, it was unprecendented: millions of people around the world … Continue reading How content goes viral
Google Sets Limits on Addiction Treatment Ads, Citing Safety As drug addiction soars in the United States, a booming business of rehab centers has sprung up to treat the problem. And when drug addicts and their families search for help, … Continue reading Googling drug rehab