Utilizing AI for Personalization of Websites & Digital Experiences In the innovation race today, brands are looking to incorporate new technologies – artificial intelligence, user interfaces, big data analysis and advanced merchandising – to create personalized web experiences for their … Continue reading Can a site capture attention?
Why Nothing Works Anymore “No… it’s a magic potty,” my daughter used to lament, age 3 or so, before refusing to use a public restroom stall with an automatic-flush toilet. As a small person, she was accustomed to the infrared … Continue reading Does technology serve human users?
The behavioural economics of online dating St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantage. Valued in excess of $120 million in Australia, and … Continue reading Valentine’s day online
The real name fallacy People often say that online behavior would improve if every comment system forced people to use their real names. It sounds like it should be true – surely nobody would say mean things if they faced … Continue reading The anonymity problem
Walking the Walk: Can ideas42 Team Members Truly Disconnect? Happy New Year! We hope you were able to take some time off at the end of 2016, and that your 2017 is off to a good, fresh start. At ideas42, … Continue reading Disconnected at Christmas?
Fixing Discrimination in Online Marketplaces In the late 1980s, law professors Ian Ayres and Peter Siegelman set out to learn whether blacks and women got the same deals as white men when buying a new car. They trained 38 people—some … Continue reading Digital discrimination
How the Internet Is Loosening Our Grip on the Truth Next week, if all goes well, someone will win the presidency. What happens after that is anyone’s guess. Will the losing side believe the results? Will the bulk of Americans … Continue reading Availability cascades