The behavioural economics of online dating St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantage. Valued in excess of $120 million in Australia, and … Continue reading Valentine’s day online
The real name fallacy People often say that online behavior would improve if every comment system forced people to use their real names. It sounds like it should be true – surely nobody would say mean things if they faced … Continue reading The anonymity problem
Walking the Walk: Can ideas42 Team Members Truly Disconnect? Happy New Year! We hope you were able to take some time off at the end of 2016, and that your 2017 is off to a good, fresh start. At ideas42, … Continue reading Disconnected at Christmas?
Fixing Discrimination in Online Marketplaces In the late 1980s, law professors Ian Ayres and Peter Siegelman set out to learn whether blacks and women got the same deals as white men when buying a new car. They trained 38 people—some … Continue reading Digital discrimination
How the Internet Is Loosening Our Grip on the Truth Next week, if all goes well, someone will win the presidency. What happens after that is anyone’s guess. Will the losing side believe the results? Will the bulk of Americans … Continue reading Availability cascades
Don’t Just Capture Impulse in eCommerce, Replace It One reason many manufacturers and retailers are concerned about eCommerce, especially for CPG, is how much it might reduce impulse purchases. No end caps or palettes to grab attention, no checkout lanes … Continue reading How cognitive biases grow the online basket
The new mind control Over the past century, more than a few great writers have expressed concern about humanity’s future. In The Iron Heel (1908), the American writer Jack London pictured a world in which a handful of wealthy corporate … Continue reading Online manipulation