More than ever, companies need to build their businesses on trust Most innovation is about adding something new to existing products, but one of the most interesting and important innovations of our time is the elimination of something – the … Continue reading Conflicts of interest in retail
A Psychologist Explains How to Conquer Your Fear of Trying New Things The new year is the perfect time to finally take up ceramics, learn Mandarin, start a book club, start rock-climbing, or plant a garden. In 2018, the Cut … Continue reading Doing what you set out to do
Why Are Parents Afraid of Later School Start Times? All of my high-school memories, even the best ones, are tinged with exhaustion: the full-body ache of dragging myself into bed at midnight at the end of a long day of … Continue reading The school start-time debate
Using Behavioral Science to Redesign the Built Environment China’s most famous painting is “Along the River during the Qingming Festival.” Often referred to as “China’s Mona Lisa” (more for its fame and mysterious history than for any likeness to da … Continue reading How to make our environment hospitable
Why a Toaster Is a Design Triumph Last year I fell in love with a toaster. It looks like most others. A brushed, stainless-steel housing. Four slots, to accommodate the whole family’s bread-provisioning needs. It is alluring but modest, perched … Continue reading A Bit More
When Push Comes to Nudge Imagine if health care costs could be dramatically reduced, and outcomes improved without any heavy lifting – no bills would need to be passed, no policies approved, and no major restructuring required. What if we … Continue reading Winning by default
Why Nothing Works Anymore “No… it’s a magic potty,” my daughter used to lament, age 3 or so, before refusing to use a public restroom stall with an automatic-flush toilet. As a small person, she was accustomed to the infrared … Continue reading Does technology serve human users?