Three Ways the Internet of Things Is Shaping Consumer Behavior The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to activate … Continue reading From knowledge to prediction
To survive in an increasingly unpredictable world, we need to train our brains to embrace uncertainty We don’t like experts to express uncertainty. Imagine a politician running for president who promises “I’ll try to make good decisions most of the … Continue reading The uncertainty embracers
Helping Government Engage New Yorkers: Applying Insights from Behavioral Science It is a critical, yet seemingly simple function of city government: connect residents to the programs designed to serve them. Cities invest countless resources to inform the public of valuable … Continue reading Behavioral Design in NYC
Simple thinking in a complex world is a recipe for disaster Ants are simple creatures. They live by simple rules: if you see a scrap of food, pick it up; if you see a pile of food, drop the food … Continue reading Why simple doesn’t always work
Why do people make bad decisions? ‘Information avoidance’ can explain Investors avoid looking at their financial portfolios when the stock market falls. People at risk of health conditions neglect to take medical tests even when they are free. Voters avoid … Continue reading Are you bad at decision-making?
How the Internet Is Loosening Our Grip on the Truth Next week, if all goes well, someone will win the presidency. What happens after that is anyone’s guess. Will the losing side believe the results? Will the bulk of Americans … Continue reading Availability cascades
The Brain Damage That Hides Half the World When I was a graduate student 25 years ago, I met a man I’ll call Mr. X, who had recently recovered from a stroke to the right side of his cerebral cortex. … Continue reading Processing without consciousness