How Online Shopping Makes Suckers of Us All As christmas approached in 2015, the price of pumpkin-pie spice went wild. It didn’t soar, as an economics textbook might suggest. Nor did it crash. It just started vibrating between two quantum … Continue reading The madness of doubt
Information avoidance: From health to politics, people select their own reality We live in an unprecedented “age of information.” Dieters have access to nutritional information, people at risk of genetic disease can undergo cutting-edge medical tests and citizens in modern … Continue reading How people avoid information
A Behavioral Economist Tries to Fix Email Can anything be done to make people happier with their jobs? What can prevent people from overeating? Will people like beer with balsamic vinegar in it just because they’ve been told it contains … Continue reading Are all emails created equal?
The Neuroscience Of Music, Behavior, And Staying Sane In The Age Of Twitter When it comes to music and the human brain, Daniel Levitin’s expertise is hard to top. The musician, professor, and neuroscientist quite literally wrote the book on … Continue reading The noisy home
What is buyer’s remorse? Buyer’s remorse is the regret and anxiety that can seep in about a purchase or a decision that cannot be easily reversed. It can occur when choosing a career, buying a home, shopping or even on … Continue reading Ignorance is bliss
Simple thinking in a complex world is a recipe for disaster Ants are simple creatures. They live by simple rules: if you see a scrap of food, pick it up; if you see a pile of food, drop the food … Continue reading Why simple doesn’t always work
Numbers don’t need to be trusted to shape our lives: they just need our attention The 1820s is often seen as the moment when an enthusiasm for numbers started to take hold. Ever since, there has been a growing impulse … Continue reading Do you trust the numbers?