Dual minds need thinking about thinking

How to Nudge People Toward Smarter Cancer-Screening Decisions When it comes to cancer screening, there’s no one correct answer that applies to every scenario. Different people face different risk factors, and you can’t screen every person for every possible type of cancer, so it’s a matter of cost-benefit analysis — some types of screenings are more likely to lead to potentially harmful false positives, for example, while others, if they detect cancer, will detect slow-growing forms of it that are very unlikely to kill or seriously harm the patient before something else does, so determining the “right” amount of cancer … Continue reading Dual minds need thinking about thinking

Anchoring in very high-skilled individuals

Even Danish CEOs can fall prey to judgment error Typically in a field experiment, our aim at iNudgeYou is to observe and map the behaviors of regular people while they interact with their complex surroundings. Everywhere from conference buffets to the airport, we’ve been busy using this guerrilla research approach to pinpoint which nudges are effective at promoting behavioral change, in the interest of citizens and society alike. In running such experiments, one bedrock assumption is that the observed sample should mirror the wider population of interest. Otherwise, if the sample turns out to be unrepresentative, the responses given and … Continue reading Anchoring in very high-skilled individuals