How To Use Behavioural Science To Boost Conversions In the book, The Growth Strategy That’s Being Ignored, by Paul Rouke, a number of the contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a … Continue reading The Key To Effective Marketing
The Management Myth During the seven years that I worked as a management consultant, I spent a lot of time trying to look older than I was. I became pretty good at furrowing my brow and putting on somber expressions. … Continue reading The dual brain of Taylorism
The irrational user The human mind is a wonderfully complex thinking machine. We’ve developed written language, built skyscrapers, and discovered quantum physics through our collective ability to plan and reason. But despite our intellect and like all earthly creatures, the … Continue reading Biases in user experience
What True Leaders Know About Emotional Intelligence True leaders at any level of the totem pole show their leadership primarily through managing their own emotions. After all, the only things we can control in life are our thoughts, feelings, and … Continue reading How do our minds work?
Contra Kahneman, your mind’s fast and intuitive “System One” is capable of logic Nobel-winning psychologist Daniel Kahneman’s international best-selling book is titled Thinking Fast and Slow in reference to the idea that we have two mental systems, one that makes … Continue reading Does System One think?
What’s in a brand name? In October of 1955, a marketing researcher at Ford named Robert Young wrote the poet Marianne Moore a curious letter. Ford had designed a new car, which it hoped would revolutionize the industry, and it … Continue reading The power of connotations
What is buyer’s remorse? Buyer’s remorse is the regret and anxiety that can seep in about a purchase or a decision that cannot be easily reversed. It can occur when choosing a career, buying a home, shopping or even on … Continue reading The blissful ignorance effect