The Irrational User: 8 cognitive biases to keep in mind when building products The human mind is a wonderfully complex thinking machine. We’ve developed written language, built skyscrapers, and discovered quantum physics through our collective ability to plan and reason. … Continue reading How cognitive biases arise
Steering digital messaging with behavioral science insights The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven by the dynamism of consumer needs … Continue reading Make it visceral
Anxiety Makes It Harder to Listen to Your Intuition As an anxious person, I find the mantra “go with your gut” endlessly frustrating. What’s so trustworthy about my gut instinct, which has, at various times, convinced me I’m dying of … Continue reading Guessing your choice
How To Use Behavioural Science To Boost Conversions In the book, The Growth Strategy That’s Being Ignored, by Paul Rouke, a number of the contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a … Continue reading The Key To Effective Marketing
The Management Myth During the seven years that I worked as a management consultant, I spent a lot of time trying to look older than I was. I became pretty good at furrowing my brow and putting on somber expressions. … Continue reading The dual brain of Taylorism
The irrational user The human mind is a wonderfully complex thinking machine. We’ve developed written language, built skyscrapers, and discovered quantum physics through our collective ability to plan and reason. But despite our intellect and like all earthly creatures, the … Continue reading Biases in user experience
What True Leaders Know About Emotional Intelligence True leaders at any level of the totem pole show their leadership primarily through managing their own emotions. After all, the only things we can control in life are our thoughts, feelings, and … Continue reading How do our minds work?