Why Nothing Works Anymore “No… it’s a magic potty,” my daughter used to lament, age 3 or so, before refusing to use a public restroom stall with an automatic-flush toilet. As a small person, she was accustomed to the infrared … Continue reading Does technology serve human users?
Helping Government Engage New Yorkers: Applying Insights from Behavioral Science It is a critical, yet seemingly simple function of city government: connect residents to the programs designed to serve them. Cities invest countless resources to inform the public of valuable … Continue reading Behavioral Design in NYC
Decision Frames: How Cognitive Biases Affect UX Practitioners Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service … Continue reading Biases in design
The analog spaces in digital companies Primo Orpilla, the co-founder of the architecture and design firm Studio O+A, has been designing offices for digital-technology companies for more than thirty years, basically since the start of the PC era. His clients … Continue reading Face-to-face at the workplace
Design Principles for Reducing Cognitive Load Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image slider on the homepage, your brain has to learn how … Continue reading Simplicity vs. clarity
The Psychology of Scarcity: What Behavioral Economics Can Teach Design Even as we deal with the strain on our resources—energy, water, clean air—the gap between those who have access to these resources and those who don’t continues to widen. As … Continue reading How scarcity affects people
A discussion on the design of everyday things The behavioural insights movement is similar in that it too looks for opportunities to design choice environments in ways that flow with, rather than against, the psychology of individual decision-making. An excellent … Continue reading Nudging people to engage and focus