When Push Comes to Nudge Imagine if health care costs could be dramatically reduced, and outcomes improved without any heavy lifting – no bills would need to be passed, no policies approved, and no major restructuring required. What if we … Continue reading Winning by default
Facebook patents show multiple ways the network could harness our emotions Social media has been known to mess with our emotions and even affect our mental health — and that manipulation is sometimes by design. Facebook, in particular, has been … Continue reading Predicting emotions online
13 horribly designed everyday products that need to be reinvented We shouldn’t have to worry that our simplest household products will let us down. But plenty of them do — on a daily basis. For every perfectly crafted Dixon-Ticonderoga pencil, … Continue reading Unfit design
Why Nothing Works Anymore “No… it’s a magic potty,” my daughter used to lament, age 3 or so, before refusing to use a public restroom stall with an automatic-flush toilet. As a small person, she was accustomed to the infrared … Continue reading Does technology serve human users?
Helping Government Engage New Yorkers: Applying Insights from Behavioral Science It is a critical, yet seemingly simple function of city government: connect residents to the programs designed to serve them. Cities invest countless resources to inform the public of valuable … Continue reading Behavioral Design in NYC
Decision Frames: How Cognitive Biases Affect UX Practitioners Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service … Continue reading Biases in design
The analog spaces in digital companies Primo Orpilla, the co-founder of the architecture and design firm Studio O+A, has been designing offices for digital-technology companies for more than thirty years, basically since the start of the PC era. His clients … Continue reading Face-to-face at the workplace