Apple Pay Will Change the Way Your Brain Thinks About Buying Things Drunk shoppers behave: Impulse buying online just got even easier. With Apple’s new MacBook Pro launched last month, all you have to do is tap your finger to … Continue reading The sober shopping
The psychological trick that makes it harder to pay off your credit cards Unlike your typical mortgage or car loan, credit cards are a door to open-ended debt. There exist no standard repayment plans, no deadlines to keep you on … Continue reading Anchoring to the minimum payment
Why a latte tastes better when you pay with cash It was a Starbucks skinny latte that inspired Avni Shah to take a closer look at how the payment methods used by consumers can change the way we think about … Continue reading Is cash better than cards?
A Little Nagging Can Help Reduce Credit Card Debt While no one likes to be nagged, a bit of prodding — with periodic emails or online messages — can help consumers reduce their credit card debt, a new study has … Continue reading How reminders can help manage money
Leveraging Technology To Make Credit Credible The small-dollar credit (SDC) market — think payday and auto-title lending — is ripe for innovation and disruption. Most of the $44 billion industry consists of high-cost, low-quality products that lead people into cycles … Continue reading How to provide cheaper access to credit
Volkswagen launches latest safety innovation designed by children via Colenso BBDO NZ In 2014, Volkswagen was the biggest R&D spending company in the world, investing US$13.5 billion. Much of this focus is on safety. And while Volkswagens are undoubtedly getting … Continue reading Nudge for safer cars
More Kirk than Spock Cab drivers have good days and bad days, depending on the weather or special events such as a convention. If they were rational, they would work hardest on the good days (to maximise their take) but … Continue reading How to incorporate behavioural insights at the macro level