The Decline and Fall of Diet Coke and the Power Generation That Loved It “Leaking” no longer seems an apt term for what’s coming from the Trump Administration—we will soon require aqueducts to manage these flows—but certain new bits of … Continue reading Is Diet Coke bad for you?
The Freshest Ideas Are in Small Grocery Stores Maj. Gene Hogg, the Salvation Army’s commander for central Maryland, organized mobile kitchens after the twin towers fell in Manhattan and the levees broke in New Orleans. He fed protesters and police … Continue reading Small is beautiful
How Behavioral Economics Could Help Reduce Credit Card Delinquency With U.S. household credit card debt at an all-time high of more than $1 trillion, delinquent payments can be more costly than ever. For companies, delinquencies can mean massive collection costs … Continue reading Bridging the intention-action gap
Behavioral Nudges Timed to Certain Days are Effective Motivators How we relate to the passage of time is a popular area of study among academics seeking to understand human decision making — and to coax people toward better decisions. Appealing … Continue reading Milestones for action
What can Spotify tell us about the economy? It is doubtful that Ed Sheeran and his song-writing partners were thinking about the global economy when writing these lyrics from the song Shape of You. However, as the most played song … Continue reading The mood of consumers
Steering digital messaging with behavioral science insights The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven by the dynamism of consumer needs … Continue reading Make it visceral
If you aim for average you’ll serve no one well In the late 1940s the US Air Force faced a problem: a worrying number of planes were crashing. The situation deteriorated until, in February 1950, 17 planes plummeted to the … Continue reading Beware averages