Framing the future of mobility When it comes to shared mobility and autonomous vehicles, winning consumers over could be as challenging as developing the technology. How can organizations at the leading edge of the changing mobility ecosystem encourage adoption of … Continue reading The user adoption hurdle
Confessions of an irrational behaviouralist In December of last year, United Airlines, one of the largest US carriers, announced that they would be charging passengers for using the overhead lockers — or at least that is what one would have concluded from … Continue reading Charging for extras
Can Behavioral Economics Justify the Unbound Regulator? “You must be the best judge of your own happiness.” Jane Austen said that, in Emma, but the statement is also a keystone principle of modern microeconomic theory, and it provides the epistemic … Continue reading The role of consumers’ sovereignty
Why a latte tastes better when you pay with cash It was a Starbucks skinny latte that inspired Avni Shah to take a closer look at how the payment methods used by consumers can change the way we think about … Continue reading Is cash better than cards?
What is buyer’s remorse? Buyer’s remorse is the regret and anxiety that can seep in about a purchase or a decision that cannot be easily reversed. It can occur when choosing a career, buying a home, shopping or even on … Continue reading The blissful ignorance effect
Big Data Is Nudging You When I was a college student, I was pretty good at buying lemons. And I’m not referring to the citric variety. Today, I attribute my past mistakes to a lack of expertise and having been … Continue reading Nudged to buy
Why Behavioral Economics Is Really Marketing Science Economists rarely mention marketing. Occasionally an article appears in the American Economic Review on advertising or promotion or warranties. But to most economists, marketing is a sideshow in the economy. It is filled … Continue reading Marketing vs. economics soul searching