Fight Climate Change with Behavior Change A green car used to be seen as an aesthetic compromise for the crunchy few—a less stylish but more virtuous alternative to the many gas-guzzlers on the road. This changed in 2012, when Tesla … Continue reading Aspirational goods
Prominence of Price People’s awareness of what products cost has been facing a decline. De Chernatony and Knox (1992) showed that consumers were much more accurate in recalling prices in 1958 than consumers in 1984, by doing a meta-analysis of … Continue reading Price recall
Sludge Detectives: The “BE Police” Take On Hotel Booking Sites Behavioral scientists and practitioners’ guiding light has always been “Nudge for good,” keeping consumers’ best interests at heart, much as the fledgling Google set out to do with “Don’t be … Continue reading The dark side of nudge
The Decline and Fall of Diet Coke and the Power Generation That Loved It “Leaking” no longer seems an apt term for what’s coming from the Trump Administration—we will soon require aqueducts to manage these flows—but certain new bits of … Continue reading Is Diet Coke bad for you?
The Freshest Ideas Are in Small Grocery Stores Maj. Gene Hogg, the Salvation Army’s commander for central Maryland, organized mobile kitchens after the twin towers fell in Manhattan and the levees broke in New Orleans. He fed protesters and police … Continue reading Small is beautiful
How Behavioral Economics Could Help Reduce Credit Card Delinquency With U.S. household credit card debt at an all-time high of more than $1 trillion, delinquent payments can be more costly than ever. For companies, delinquencies can mean massive collection costs … Continue reading Bridging the intention-action gap
Behavioral Nudges Timed to Certain Days are Effective Motivators How we relate to the passage of time is a popular area of study among academics seeking to understand human decision making — and to coax people toward better decisions. Appealing … Continue reading Milestones for action