‘The lipstick effect’: Britons treat themselves as budgets tighten Want to know where the economy is heading? Then read my lips. The boss of John Lewis has pointed to a return of “the lipstick effect” – when a rise in … Continue reading The link between make-up and recession
Artisanal Tacos on Paper Plates In June, the venerable Katz’s Delicatessen, one of America’s oldest restaurants, opened its first satellite in 119 years. For the location, the proprietors chose the windowless basement of a shopping mall in Brooklyn, across from … Continue reading The rise of food halls
Why autistic people may be less susceptible to marketing tricks We know from past research that autistic people process the world differently at a perceptual level, including showing reduced sensitivity to context. One consequence is that they’re better than average … Continue reading Autism implies more consistency
The Rise of the Digital-Only Banking Customer The financial services industry has been working hard to deliver a better experience on digital channels. Building on an early foundation that focused more on cost savings than customer experiences, most banking institutions … Continue reading The omni-digital consumer
Surge pricing comes to the supermarket In 1861 a shopkeeper in Philadelphia revolutionised the retail industry. John Wanamaker, who opened his department store in a Quaker district of the city, introduced price tags for his goods, along with the high-minded … Continue reading Pricing your shopping history
Sorting Fact From Fiction: Why Expertise Matters I know nothing about cars—but my dad does. That’s why I am asking for his advice ahead of buying a new car. He is the best expert at my disposal, and I trust … Continue reading Are we all experts?
How To Use Behavioural Science To Boost Conversions In the book, The Growth Strategy That’s Being Ignored, by Paul Rouke, a number of the contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a … Continue reading The Key To Effective Marketing