The Behavioral Economics of Restaurant Menus At its most basic, a menu is simply a way for a restaurant to communicate its offerings and their prices to its customers. But perhaps even more important, says Alison Pearlman, the author of … Continue reading Menu mind control
The Flawed Reasoning Behind the Replication Crisis Here are three versions of the same story: 1. In the fall of 1996, Sally Clark, an English solicitor in Manchester, gave birth to an apparently healthy baby boy who died suddenly when … Continue reading Quantifying uncertainty
How Shopping For Yogurt is Like Buying a Car We could say that the wholesome trend in food was led by yogurt. FAGE was the first Greek yogurt sold in the U.S. Then there was Chobani, Danone, and General Mills. … Continue reading Our choice fatigue
Behavioral Emails Increase Flu Vaccine Uptake among City Employees To increase uptake of flu vaccines and maintain a healthy workforce during the 2016-17 flu season, New York City’s Behavioral Design Team (NYC BDT) partnered with WorkWell NYC to design behaviorally … Continue reading Enhanced active choice
Opt in vs. Opt out: Different defaults in different cities I used to order the same sandwich at the Subway in Toronto (turkey-breast on a six inch, honey oat bread with lettuce, tomatoes, onions, and black olives). Subway opened a … Continue reading Too many options?
How to Make a Big Decision In July 1838, Charles Darwin, then 29, sat down to make a decision that would alter the course of his life. The decision he was wrestling with was not related to scientific questions about … Continue reading Imaginative leaps
When Choosing a Salad Is Like Buying a Car Where are we going? To how assortment size affects what we buy. The Riddle of Choice Fatigue. For a long time (as reported in a past econlife) marketing scholars, behavioral economists, … Continue reading How to conquer decision fatigue