Peer Pressure Is a Better Motivator Than Cash When you’re a kid, peer pressure is typically framed as something to resist: It’s the villain in those movies you were forced to watch in a health class about the dangers of … Continue reading Incentives for hand-washing
Using ‘behavioural nudges’ rather than ‘surgical strikes’ to curb corruption “I don’t care too much for money .. for money can’t buy me love”, crooned the Beatles more than 50 years ago. However, the problem is: people do care, not … Continue reading Nudges and black money
What Happens When You Give Free Money to Poor People Finland, the country that gave the world the sauna, is now experimenting with another act of radical generosity. On January 1, it became the first European country to give unemployed … Continue reading The welfare cliff
Free Cash in Finland. Must Be Jobless No one would confuse this frigid corner of northern Finland with Silicon Valley. Notched in low pine forests just 100 miles below the Arctic Circle, Oulu seems more likely to achieve dominance at … Continue reading An experiment of social welfare
Apple Pay Will Change the Way Your Brain Thinks About Buying Things Drunk shoppers behave: Impulse buying online just got even easier. With Apple’s new MacBook Pro launched last month, all you have to do is tap your finger to … Continue reading The sober shopping
The psychological trick that makes it harder to pay off your credit cards Unlike your typical mortgage or car loan, credit cards are a door to open-ended debt. There exist no standard repayment plans, no deadlines to keep you on … Continue reading Anchoring to the minimum payment
Why a latte tastes better when you pay with cash It was a Starbucks skinny latte that inspired Avni Shah to take a closer look at how the payment methods used by consumers can change the way we think about … Continue reading Is cash better than cards?