Unlikely Liking: Dogs and Vodka Here’s an strange pairing: vodka and dogs. But, those two things are exactly what Austin-based Tito’s Vodka connects with its Vodka for Dog People campaign. Not only is this an amusing strategy, it’s also a … Continue reading Connections
How Car Companies Decide You’ll Ride a Mustang or Catch a Tiguan When Volkswagen developed a smallish S.U.V. to meet the segment’s growing demand, it faced a challenge: The truck had no name. A car’s name is crucial — it … Continue reading The car name is…
Untrustworthy memories make it hard to shop ethically Imagine a shopper, Sarah, who is concerned about child labor and knows about groups like the Fair Wear Foundation that certify which brands sell ethically produced clothing. Hours after learning that fashion … Continue reading What are your ethical brands?
Predicting success in startup consumer brands Nearly three years ago, Saar Gur and I wrote about how early-stage consumer product companies were overlooked by venture capitalists, but had the potential to create breakout success. At the time, VCs largely shrugged … Continue reading Which brands will be successful?
‘The Moneyball of Sports Sponsorship’: How behavioural economics could help both brands and teams find better value Having popularised the term Moneyball with his book on Billy Beane’s pioneering use of baseball statistics at the Oakland Athletics, author Michael Lewis … Continue reading Spot biases in sports
Doctors With Strong Financial Ties To Pharma Are Found More Likely To Prescribe Brand-Name Drugs Generic cholesterol pills are probably better for most patients than brand-name medications because the lower cost of generics increases the chance the patients will take … Continue reading Brand-name pills
Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issues One of the tech-savviest teachers in the United States teaches third grade here at Mapleton Elementary, a public school with about 100 students in the sparsely populated plains west of Fargo. Her … Continue reading Brands for kids