Why We Try So Hard to Escape Our Humanity In my mind one of the defining elements of being human is the ability to care about others — not merely to say that we care, but to truly experience that … Continue reading Do we get better at looking away?
Is the Key to Successful Prosocial Nudges Reputation? In the last 30 years, the behavioral community has documented a myriad of quirks of altruism: we display warm glow; we’re weirdly sensitive to defaults and communication around norms, frames, and identity; … Continue reading Frames matter
A lot of people genuinely care about the environment Most people, when asked if they would like to save their own hard-earned money while simultaneously doing their bit to save the planet would most likely answer yes. Why wouldn’t they? … Continue reading The altruistic element
Capture Attention for Your Cause: Behavioral Triggers for Giving Despite popular science publications making it common knowledge that giving makes us happier (1), giving is the exception, not the norm. This infrequent donation behavior was documented first-hand in a recent … Continue reading Donor strategies
Class is still written into our psychology – working class folk are more empathic, selfless, vigilant and fatalistic Social class may seem different today than in the early 20th Century. Former British Deputy Prime Minister John Prescott’s comment in 1997 … Continue reading The working-class identity
Walking in another’s virtual shoes: Do 360-degree video news stories generate empathy in viewers? Does immersion yield empathy? The aim of this report is to address the question of whether news media—in this instance, short-form journalistic stories—presented in a 360-degree … Continue reading Empathetic responses
I Think, Therefore I Am—Generous? Last fall, over a cup of coffee, a close friend shared with me the news of his recent engagement. Amid the congratulations and excitement, I began to hone in on the perfect wedding gift: a … Continue reading Suppressed altruism